Altium LLC - Best P.R.: Technology Video

Company: Altium LLC, La Jolla, CA
Company Description: Altium LLC is accelerating the pace of innovation through electronics. For over 30 years, Altium has been delivering software that maximizes the productivity of PCB designers and electrical engineers. From individual inventors to multinational corporations, more PCB designers and engineers choose Altium software to design and realize electronics-based products.
Nomination Category: Video Categories
Nomination Sub Category: P.R.: Technology

Nomination Title: Altium Stories - A Brand Campaign that Celebrates Customer Innovations

The date on which this nominated production was first distributed or otherwise made public:
Altium Stories was officially launched by Altium on November 1, 2019

https://www.youtube.com/c/AltiumStories/

For 36 years, Altium has been delivering software that maximizes the productivity of printed circuit board (PCB) designers and electrical engineers who create the products that power everyday life.

Much like the central nervous system is essential to human life, the PCB is essential for bringing “life” to any electronics-based device—and yet, little is known about them outside the electronics industry.

Altium launched Altium Stories, an ongoing brand campaign, to showcase and celebrate Altium’s customers, who are the inventors, engineers and founders developing PCBs to make the world’s most essential and amazing technologies. The video series spotlights on Altium customers exclusively, highlighting their achievements for a unique twist on brand positioning.

AltiumStories is a series featuring short films, directed and produced by an award-winning documentary filmmaker. Select films are accompanied by a Behind the Stories feature, offering the audience technical insights—reinventing the traditional customer testimonial. Featured subjects have included everyone from robot battle warriors and a famous hardware hacker to companies developing interstellar gas stations.
robot battle warriors - bhttps://youtu.be/t_2vTbIdZn8
famous hardware hacker - https://youtu.be/5bcbmef4I3I
companies developing interstellar gas stations. - https://youtu.be/qiwJscZmyvQ

Since its launch in November 2019, the AltiumStories YouTube channel has increased its subscriber rate by 7,400% in 2020. Audience engagement rates have also reached an average of 8.7%.

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Director/producer/cinematographer- Patrick Shen, Benjamin Kitzinger
Art director: Dennis Shamblin
Executive producer: Masha V. Petrova
Creative agency: Altium's Brand Team