Company: Amire
Company Description: Amire is an award-winning Australian digital marketing agency, specialising in search engine optimisation (SEO), paid search, analytics, social media, conversion rate optimisation and marketing automation. Amire’s founding team were some of Australia's first search specialists. As such their experience and knowledge acquired over 20 years is unrivalled.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Advertising, Marketing, & Public Relations - Small
 Nomination Title: Amire
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 186 words used.
Amire is an award-winning Australian digital marketing agency, specialising in search engine optimisation (SEO), paid search, analytics, social media, conversion rate optimisation and marketing automation. Amire’s founding team were some of Australia's first search specialists. As such their experience and knowledge acquired over 20 years is unrivalled. Amire has been a trusted partner to iconic Australian brands such as Telstra, News Corp, the NSW Government and more recently the Australian Olympic Committee. However, the heart and soul of Amire is the small and medium sized market. There are over two million small and medium sized enterprises (SMEs) in Australia. This market is seriously underserviced when it comes to utlising digital to grow and thrive. Many have been let down by poor service by agencies previously or have never engaged an agency in this area. Amire fills this gap. As search becomes more complex and more nuanced, Amire offers clients something rarely found - unrivalled technical expertise blended with an intuitive understanding of the fast evolving digital environment. Their team’s wealth of market-leading knowledge reaps dividends for clients in terms of double and triple digit sales growth.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 248 words used.
- 20% annual growth year on year, exceeding $1 million in revenue in FY 2020/2021.
- Referral business has doubled.
- Driving exceptional sales results for clients, boosting sales by anywhere from 100% to 1000%.
- Investing in the business throughout the downturn, hiring a full-time sales person and investing in systems and processes - including the automation of administrative tasks such as reporting, campaign tracking and KPI alerts - saving the company the equivalent of $85,000 a year.
- Diversifying service delivery, expanding social media marketing offering and opening up opportunities to cross sell to existing clients, improving customer lifetime value.
- Provided over $50,000 in pro bono support to not-for-profit organisations over the last year to help the sector adapt to the tough conditions.
- Building and refining an industry-leading intern strategy to train and develop junior talent, with all interns being employed by Amire or other agencies within 2-3 months.
- Becoming a Hubspot partner, improving lead conversion and value for clients.
- Achieving the highest partner status with Google - the ‘Google Premier Partner’.
- Maintaining the majority of the team onshore, contributing to local jobs growth.
- Offering industry-leading benefits as an employer of choice including one day of paid wellness leave a month, two working from home days per week, monthly one-on-one external coaching for staff to work on their personal and career goals.
- Appointing a culture lead in the business who is responsible for ensuring culture is maintained
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 251 words used. If the word count is more than 25 words over the limit, please deduct one (1) point from your score.
These achievements are impressive given Amire has been operating for over a decade and continues to evolve and improve, including through the pressures of the pandemic. Surviving the impacts of the COVID-19 pandemic and actually continuing to grow is quite the achievement. When the pandemic first hit, almost overnight a number of clients immediately cut back on their marketing budgets and paused their accounts. Revenue dropped by 30%. Amire weathered the uncertainty, retaining all staff and quickly turning things around. Amire’s reputation for excellence has meant that founder, Sean Rooney, is sought out as an industry thought leader. He has Lectured at the University of Technology Sydney (UTS) as part of their Digital Certification course and presented at industry events and conferences. Amire has been featured in Dynamic Business, Inside Small Business and The Business Conversation. Thanks to Amire’s many achievements, the agency has been recognised through multiple award wins ijn the last two years including:
- Won the 2021 Small Business Champion Award for Marketing Services and were a finalist in 2020.
- Won a Bronze Award in the 2022 Asia Pacific Stevie Awards.
- Finalist in Business NSW’s Business Awards in the category of Excellence in Small Business in 2021.
- Won SME of the Year at the Irish Australian Business Awards in 2020.
Amire has also managed to maintain an exceptional customer experience as a result of their people, technology and client-focus. Overall Amire’s average customer satisfaction rating is 92% and they have a 5-star rating on Google.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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