Appcast - Best New Human Capital Management Solution

Company: Appcast
Entry Submitted By: Gabriel Marketing Group
Company Description: Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry's best recruitment marketers, Appcast's technology and services manage over half a billion dollars in job advertising annually on behalf of more than 1,500 clients.
Nomination Category: Product & Service Categories - Business Technology Solutions
Nomination Sub Category: Human Capital Management Solution

Nomination Title: Appcast Xcelerate

If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released: May 6, 2020

Appcast Xcelerate is programmatic recruiting software that intelligently distributes job ads to a network of more than 10,000 job sites. It ensures that employers’ job ads attract hireable candidates for their open jobs. Launched in May 2020, Xcelerate is truly intelligent – it learns where hireable candidates for each employer live, work and hang out online and then distributes job ads to the sites that deliver the best candidates. Further, Xcelerate also empowers mission-focused companies to meet diversity goals as sites within the Appcast Xcelerate network have been proven to reach 23% more candidates from underrepresented groups and seven percent more women than the U.S. online benchmark average.

Xcelerate integrates seamlessly with a company’s applicant tracking system (ATS) and uses real-time market and job ad performance data and advanced algorithms to automatically select the best places to post jobs. It then distributes job ads to its selected job sites and determines which jobs need more applications from candidates.

Xcelerate’s programmatic rules prevent overspending on job postings that already have enough qualified candidates and provides employers the flexibility to turn job ads on and off to meet gaps as they change, which increases the quality of candidates and allows for agility depending on changing hiring needs and the ever-shifting labor market. Xcelerate also offers sophisticated A/B testing tools that provide the ability to trial new job titles at scale to radically improve ROI.

Xcelerate’s real-time dashboard provides enhanced data analytics and visualizations that allow employers to see their job ad results and make all their job ad buying decisions from one platform. Additionally, its new Audience Index Report feature provides insight into candidate demographics – including race, ethnicity and gender identity – ensuring organizations meet both hiring and diversity and inclusion goals.

Xcelerate is available to employers and select recruitment advertising agencies in the U.S. and Canada. Certified integration partners include Oracle, Taleo, Fountain, Greenhouse, IBM Kenexa and iCIMS, and more.

Appcast is the largest programmatic recruiting software provider in the world, delivering applicants to a wide range of organizations ranging from healthcare, manufacturingand transportation, to retail, staffingand recruitment agencies, and beyond. The success of Xcelerate, and the software that powers it, propelled Appcast to deliver over 1.2B job applications to clients to date.

Appcast customers who leverage Xcelerate gain access to a network of over 10,000 sites and can reduce cost-per-hire by up to 60% and increase qualified candidate volume by up to 200% without increasing existing budget for job advertising. On average, Xcelerate users reach 23% more candidates from underrepresented groups and 7% more women than the U.S. online benchmark average.

In 2020, Xcelerate was named Top Programmatic Job Advertising platform by Select Software Reviews and the 2021 recipient of BIG’s Innovation award.

Testimonials:

“Appcast’s pay-for-performance job advertising model is amazing and the way of the future. It’s better, faster, and more affordable.” CAO, Integrity Home Care & Hospice

“The Appcast team has been so great to work with. The team has had great suggestions to get more candidate traffic from our job postings, and our weekly check-in calls are always helpful and productive.” TA Leader, Unifrax

In early 2020, Appcast led an effort (alongside job site partners) to give free access to Xcelerate to healthcare organizations on the frontlines of battling the pandemic. During that grant and on an urgent timeline, Appcast proudly drove the following results with Xcelerate:

Trinity Health System includes 96 acute care facilities in 22 states currently providing care for COVID-19 positive patients. Trinity used the grant to recruit RN's, Nursing Support, Respiratory Therapists, and others on the front line of patient care.
Sentara Healthcare includes 12 hospitals, home health/hospice and long-term care in Virginia and North Carolina. Sentara used the grant to help immediately hire 500-600 staff across all facilities
LabCorp is a leading global life sciences company at the frontlines of developing COVID-19 testing. LabCorp used the grant to increase capacity and support the needs of healthcare workers, patients, government, clients and other organizations.

Links to case studies below-

Leidos: https: //www.appcast.io/customer-story/leidos/
Sodexo: https: //www.appcast.io/customer-story/sodexo/

Platinum Supplemental Insurance: https: //www.appcast.io/customer-story/platinum-supplemental-insurance-case-study/