artegic AG - Best New Marketing/Public Relations Solution

Company: artegic AG, Bonn, Germany
Company Description: artegic AG supports companies in the construction of loyal and profitable customer relations via online channels. Our service portfolio includes strategic consulting, technologies and business services for online CRM and dialogue marketing via email, mobile and social. artegic draws on the expertise from best practice with renowned clients, such as BMW, PAYBACK, ASUS, HYUNDAI and Ticketmaster.
Nomination Category: Product & Service Categories - Business Technology Solutions
Nomination Sub Category: Marketing/Public Relations Solution

Nomination Title: ELAINE Transactional Message Hub

If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released: November 2020

Transactional mails (f.e. order confirmations or digital bills) are the most important email touchpoint to customers. But 65% of email marketers waste the marketing and service potential of their transactional mails. This is because of technical legacy systems, inflexible implementations and missing adaptability. This results in ugly messages, no usage by the marketing and therefore missed potential. With the ELAINE Transactional Message Hub, email marketers can unlock the potential without adjustments in their backend. They can

-convert messages from their backend systems (f.e. ERP or shop) automatically into high quality emails based on freely designable HTML templates in their corporate design.
-generate extra revenues by integrating cross- and upsells in transactional mails (f.e. offers to accessoires fitting to ordered clothes integrated in the order confirmation).
-individualise their transactional mails with all kinds of relevant data (f.e. CRM data, shopping history or contextual data).
-optimise their transactional mails with automated A/B and multivariate tests.
-use their transactional mails as a trigger for automated marketing campaigns (f.e. service reminders after buying a car oder re-buy campaigns after buying expendable goods like razor blades or diapers).
-guarantee accuracy via automated QA-rules.
-track and analyze all relevant KPI (f.e. click rate or conversion rate) similar to „normal“ marketing emails.
-transform and send transactionial mails in other message formats like SMS or push notification.
-guarantee high performance and delivery of their transactional mails.
-easily integrate data, content, etc. from all their backend systems.

The ELAINE Transactional Message Hub is used by some best-in-class companies to optimize their transactional mails:

DHL uses the Transactional Message Hub for approx. 2 billion shipping- and delivery-notifications per year in Germany. This requires not only a fast and 100% reliable delivery of the notification, but also a lot of live data – such as the delivery time, the option to adjust e.g. the filing location and, if desired, marketing data of the sender. With the ELAINE Transactional Message Hub DHL was able to reduce the complexity in template creation with partners through efficient template & workflow management

BMW ConnectedDrive automatically converts text mails into high-quality designed communication via email and SMS and thereby optimized the customer experience. They also integrated upsells to higher priced service packages which led to increased revenues in the ConnectedDrive Store.

REWE merges the transaction communication with the marketing communication of REWE Online Shop, REWE delivery service, and other REWE offers throughout Europe via ELAINE Transactional Message Hub. Order confirmations, digital receipts, shipping confirmations, and other messages are enriched with marketing measures. In addition to individualized cross- and upsells, this includes special promotions and the triggering of further marketing automation campaigns. This resulted n better customer retention and higher revenues.

“We want to offer our end customers a first-class service experience. With the ELAINE Transactional Message Hub from artegic we have found the technology that fully meets our requirements for a powerful and flexible platform for transactional emails. artegic convinced us with his know-how in the area of email marketing and transactional communication as well as his understanding of complex enterprise requirements” states Richard Lange, VP Product Management Private Customers & Recipients, DHL Paket GmbH.

ELAINE Transactional MEssage Hub Product Whitepaper: https: //www.artegic.com/wp-content/uploads/2020/11/Whitepaper-ELAINE-Transactional-Message-Hub-EN.pdf