Ayala Land - Best House Organ - For Employees

Company: Ayala Land, Inc., Makati City, Philippines
Company Description: Ayala Land is the largest property developer in the Philippines with a solid track record in developing large-scale, integrated, mixed-use, sustainable estates, offering balanced and complementary mix of residential spaces, shopping centers, offices, hotels and resorts, and other businesses. With 25 estates and 10,285 hectares of land bank and, it is present in 55 growth centers nationwide.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best House Organ - For Employees

Nomination Title: GROUNDBREAKERS 2020: Ayala Land’s Official Internal Magazine

How many times was this house organ published since 1 January 2019?

Ayala Land, Inc.’s (ALI) 2020edition of its Groundbreakers internal e-magazine was published on March 5, 2021 through an email blast to its employees which included a link to the newsletter.

Groundbreakers was created with the objective of further strengthening ALI’s values among employees and enabling them to incorporate these values into day-to-day operations.

Released annually, the magazine inspires the team to work towards common goals and to learn more about the organization and its thrusts. The theme for 2020was “What Keeps Us Together”. While in the midst of a global pandemic, ALI sought to encourage employees to focus on the brighter side and to rise to the occasion despite difficulties. Much of Groundbreakers’ content dealt with the learnings and achievements of the previous year, and how the company continues to adapt to market needs.

Results showed that Groundbreakers is consistently effective in reinforcing corporate values and fostering unity. Within the first day of its release alone, online usage of the e-magazine was already measured qt 36,012 request counts.

A survey conducted by ALI amongst internal audiences also showed that 89% of respondents either ‘strongly agreed’ or ‘agreed’ that Groundbreakers effectively captured the spirit and values of the organization through engaging stories that were easy to navigate through.

The publication’s more accessible digital format also broadened the publication’s reach further and increased its effectiveness in addressing its target audiences.

Provide the applicable creative and production credits for this entry:

Editor-in-Chief: Suzette P. Naval, ALI Corporate Communications Manager
Editorial Associate: Princess Elaine Garcia, Digital Associate Manager
Editorial Adviser: Chrissy Roa, Head of Corporate Marketing
Support from: Ayala Land Sustainability Team, Group HR, Marketing and Communications teams and Enterprise Technology Division