Company: Ayala Land Inc.
Company Description: Ayala Land Inc. is the largest property developer in the Philippines with a solid track record in developing large-scale, integrated, mixed-use, and sustainable estates that are now thriving economic centers. We strive to continually elevate the quality of life for our customers and the community.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Best House Organ - For Employees
 Nomination Title: GROUNDBREAKERS 2021: Ayala Land’s Official Internal Magazine
- How many times was this house organ published since 1 January 2020?
The house organ was published once since January 2020.
- Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
Total 200 words used.
Groundbreakers, ALI’s official internal magazine, was created with the objective to further strengthen ALI’s values among employees and enable them to incorporate these into ALI’s the day-to-day operations. Groundbreakers inspires the team to be closer in spirit and learn more about the organization. Recently, it shifted from print to digital, thereby expanding readership and reach exponentially from 400 to ~2,500 readers. The theme for 2022 was RECOVER, given that 2021 saw us gradually adapting to new norms. In order to create more meaningful content for readers, Groundbreakers team reached out to ALI employees to identify the year’s milestones, and to nominate stories about ALI members that will inspire hope and fuel creativity and action. Visual art was used to inspire the team with stories of triumph over adversity. The triptych artwork helped expand the visual world of Groundbreakers into three distinct panels, with each illustrated chapter exploring stories of perseverance, courage and heart. Within the first day of release, online usage of the e-magazine was measured at 19,092 request counts. Based on an informal survey conducted amongst internal audiences, 100% of respondents either ‘strongly agreed’ or ‘agreed’ that Groundbreakers effectively captured the spirit and values of the organization.
- Provide the applicable creative and production credits for this entry:
Editor-in-Chief: Suzette P. Naval, ALI Corporate Communications Manager
Managing Editor: Giselle S. Barrientos, ALI Corporate Communications Senior Associate
Editorial Adviser: Chrissy Roa, Head of Corporate Marketing
Support provided by: Ayala Land Sustainability team, Marketing and Communications teams, and Enterprise Technology Division (ETD).
Concept and design by: MediumX.
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