Company: Bell Canada
Company Description: As Canada’s communications leader for 140 years, Bell continues to transform and provide more value to its customers and shareholders. To achieve our goal in being recognized by customers as Canada’s leading communications company, we rely on our 50,000+ team members are located across the nation working in thousands of locations in urban and rural areas. Bell is home to a multi award-winning app.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Utilities & Services
 Nomination Title: MyBell Mobile
- Date this app or site was first released:
Sept 2018
- Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
Total 189 words used.
MyBell Mobile app is available on iOS or Android mobile and tablet devices. The objective of the app is to create a digital ecosystem for Bell services, enabling users to manage, upgrade, view or edit their services in one spot.
- Users can view/manage their existing services through the service overview page, and also pay their bill. Showcasing all relevant information in one area
- Users can change their current plans, channel line up or upgrade their device. Through the app, the customer can apply these changes virtually without calling an agent or visiting a store.
- Get support on their services through virtual repair that leverages AI/MLalgorithms to adapt and improve the resolution process. The VR functions allow customers to troubleshoot their internet modem and identify the issues the customer is experiencing.
- Manage your orders/ appointments in the app. For customers that placed an order for a product or booked an appointment to install a service, they are able to manage/track their order/appointment virtually without requiring to call an agent. Having these updates allows users to stay alert/up-to-date with their services
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- Provide the applicable creative and production credits for this entry:
VP of Digital – Alain Dadoun
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Program and Delivery Directors – Roberto
Lancione, Robyn Lamarre
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Program Manager – Purnima Balachandran, Omar Ouibrahim
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Product Manager – Jeremie Racine
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Product Owners – [REDACTED FOR PUBLICATION] Patrick Fournier, Marika Fellegi, Nadine Langovisth, [REDACTED FOR PUBLICATION] Rhea Basu, Kyra Talampas, Marcel Pham, Katie Kunst, Laurence Larocque, Rossella Cioffi, Mahir Chowdhury, Feyisayo Enuiyin, Melody Dixon, Heeva Sarkharrah, Laura Cloutier, Shabnam Fathollahi, Enrico Guy
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UX Design – William Sanderson, Kamyar Arjomand, David Deskin, Bradley Pottle, Frederick Parenteau
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Engineer, Development, and Release Managers – Yvan-Stern Plaza, Karanjit Singh, Tarang Patel, Mhmed Hlioui, Jim Aristide
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Quality Assurance - Giulio Bisante, Shelender Awasthi, Harneet Sahni, Juliana Christman, Krish Pavulur, Marie-Eve Gauvin
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Director of Sustained Engineering and Operations - Helene Moukannas
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| Marcom for Bell – Sinthu Maria Antony |
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