BNY Mellon - Best Banking Website

Company: BNY Mellon, New York, NY
Company Division/Group: BNY Mellon Digital Marketing
Company Description: BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries.
Nomination Category: Website Categories
Nomination Sub Category: Banking

Nomination Title: BNY Mellon Global Site and Brand Redesign

When was this site or blog first published?

The redesigned and rebranded website ( https://www.bnymellon.com) was lauched in October of 2020.

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. Our corporate website, BNYMellon.com, is a key driver in supporting these efforts and audiences. The redesigned site represents our entire firm on a single platform, with our unique insights leading the way.Expanding our presence and amplifying our story, it helps to demonstrate how our universe of solutions work together.

List the appropriate creative and production credits for this entry:

Alexander Ngo,Director, BNY Mellon Digital Marketing
Denley Hung, Headof Development, BNY Mellon Digital Marketing
Donatella Pereira, Head of User Experience Design, BNY Mellon Digital Marketing
Vita Doroshkevich, Head of Marketing Automation, BNY Mellon Digital Marketing
Anna Kucenic, Head of Program Management, BNY Mellon Digital Marketing
Havas Group, External Design Partner
Ansira, External Development Partner