BORN Group - Company of the Year - Advertising, Marketing, & Public Relations

Company: BORN Group, NYC, NY
Company Description: BORN Group, a Tech Mahindra company, is an award winning global agency that focuses on enterprise, commerce, and experience design, with over 500 digital transformations under its belt in over twenty end markets that cover B2B and B2C segments. It is also one of the largest agencies in the customer and brand experience space with offices and operations in eight countries.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Advertising, Marketing, & Public Relations - Large

Nomination Title: BORN Group

Founded in 2011 by private equity firm True North and Zodius Capital, a growth capital and build-out investor, BORN group was developed to create a new-age marketing agency that helped brands adapt to the digital economy. BORN grew out of a combination of both Group FMG, a content production house, and a NY-based marketing boutique specializing in creative design, Pod1. Since its conception, BORN has experienced exceptional growth with operations extending to over 8 countries serving over 40 end markets and working with a range of enterprise clients. BORN has become an award-winning global digital agency focused on creative, content, and commerce. BORN’s unique understanding of multiple platforms in market spans across CRM, ERP, Commerce, and Marketplaces with highly complex integrations and serves a roster of clients who seek enterprise commerce and experience management solutions. Purchased in 2019 by IT giant, Tech Mahindra, BORN continues to operate as an independent entity under the Mahindra Group umbrella and look forward to continuing on its path of success. BORN now enjoys over a year under the Tech Mahindra Group, with notable awards for its array of digital offerings and an effective digital overhaul to reflect its new status within the digital landscape.

From 2019 to 2021, as an agency, BORN Group received over 75+ commendations and awards. In 2019, BORN earned multiple Agency of the Year Awards from the Asia eCommerce Awards and Great Lifestyle Brand, while capturing praise and decoration from the Digies and Communications for multiple marquee client builds in Diesel, Montblanc, TataCliq, TITAN, Cadbury India, and Nestle Starbucks. In 2020, those commendations continued with multiple wins over the year winning Gold for Best Digital Consulting Agency of the Global Brand Magazine Awards, an Agency of the Year Finalist by the Drum Awards, and named Advertising + Marketing Research Agency and Brand and Design Agency of the Year. The agency also enjoyed numerous accolades via partner awards, namely in receiving the SAP APJ Excellence Award 2020 for SAP Customer Experience, Most Innovative Partner of the Year Award by the 2020 Bloomreach Awards, and Best User Experience and Design by the BigCommerce 2020 Partner Awards. BORN’s growth over these two years was captured as well in its complete digital overhaul to capture its full new suite of offerings, verticals, and 80+ comprehensive case studies.

Compared to our past achievements, the 2020-2021 period was a landmark in our digital overhaul that netted multiple awards from the CSS Design Awards for Best UX Design, Best UI Design, and Best Innovation, along with commendations from the awwwards. That digital overhaul also came with transformative strategic frameworks, such as Stella, our customer experience framework, and SMOC, our headless framework. Both frameworks were essential in a number of 2020 implementations, including marquee brands such as Jack Rabbit and Gerber. Finally, we made sure to give back during a difficult year by pledging support toward change through contributions to the BORN Equality Fund to help tackle some of the systemic social justice challenges that arose in 2020.

BORN's success are notably significant given their buoyancy during the COVID-19 period. We not only maintained our team structures but expanded on them to capture shifting digital transformation trends while making an effort to give back throughout the many crises of the 2020-2021 period. Our distinguished awards and seamless integration with Tech Mahindra has lead to an explosion of growth and decoration that all can be summed up in our brand overhaul on our new site.

Vist www.borngroup.com for more reference!