Company: BURSALI
Nomination Submitted by: Business Awards Consulting
Company Description: Bursalı has become one of the best towel and bathrobe producers worldwide, and it has achieved acceptance of both its brand and its quality image throughout the sector with its trademark:Nuacotton Bursalı -originally a Turkish company- mainly operates in US (90% products sold in US) and exports to more than 50 countries, Canada, Germany, the UK, France, Spain, Russia, Saudi Arabia and Dubai.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Apparel, Beauty & Fashion - Medium-size
 Nomination Title: BURSALI
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 197 words used.
Bursali designs and produces towel products by applying state-of-the-art technology and exports its towel brand Nuacotton mainly to US (90%) and EU countries. Bursali is the biggest towel exporter of Turkey. Bursali has always adopted the vision of using science and technology to develop state-of-the-art processes also with an innovative design mind-set. With this vision, Bursali established its R&D Center in 2019. This Center now bears the characteristic of being the first R&D Centre in the field of towel production. Bursali launched its high segment towel brand Nuacotton and designed Nuacotton Green Line, which is the first and only towel brand produced with completely natural processes and content, even dyed with natural fruits. In 2020, with the pandemic needs, a new product series named Nuacotton Antibacterial Line is designed with the new innovative technology of "magical microcapsules" developed by Bursali R&D. These series have antibacterial feature knitted with Nuacotton's magical microcapsules. Nuacotton Antibacterial line has two products; Nuacotton Antibacterial- antibacterial towel products and Nuacotton Antibacterial- sterilized, antibacterial towels for personal and hospital use. Bursali has adopted the concepts of digital transformation and sustainability in 2021 as its main strategy while bringing new areas of use to towels.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 249 words used.
Bursali stands out with its vision focusing on 4 areas:
-R&D; Science and Technology
-Innovation on New Product Design
-Focus on Health, Environment and Sustainability
-Focus on People and Society
(Due to word limits, only several achievements are subjected on this essay; Please see attachments)
R&D; Science and Technology:
Bursali has succeeded in bringing a large number of important projects in the field of patents and utility models using only its capital resources. Bursali signed a pioneering R&D technology and produced "Magical Microcapsules" which give the towel fabric antibacterial properties. Magical Capsules enabled Bursali to design antibacterial products that do not lose their antibacterial properties up to 30 washes and health products for personal and hospital usage. Bursali Operations System (BOS), the first and only patented ERP solution in the industry was revised to comply with industry 4.0 standards in 2021. By breaking new ground with the "Next Generation Data Collection Project", which it built with an unprecedented structure in the sector, it has found the opportunity to use the production line much more efficiently and securely, and to connect all end-to-end systems on a single platform.
Sustainability and Environmental Processes:
Production with Natural Processes and Raw Materials: Clean production techniques are used in all processes. In order to reduce the carbon footprint, products and processes with reduced environmental impact have been developed through life cycle analysis.Nuacotton Green Natural series towels are produced with natural processes and dyed with completely natural fruitswithout using any synthetic chemical dyes.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 251 words used. If the word count is more than 25 words over the limit, please deduct one (1) point from your score.
Bursali's success in its focus areas is also reflected in the business results; has been deemed worthy of many awards by industry professionals and authorities.
-Bursali and Nuacotton were deemed worthy of 7 gold, 3 silver and 2 bronze awards at several Stevie Awards programs in 2021.
-Bursali is honoured with a Gold Award in Globee Awards with its Science and Technology achievements.
-According to the research “R&D 250, Companies with the most R&D investments in Turkey” done by TurkishTime in 2020; Bursali Ranked 1st in Number of Brands registered and ranked 2nd in the Number of Useful Models Taken (16th in 2019)
-Bursali was deemed worthy of the 2nd prize in the '2021 Productivity Project Awards Competition' organized by the Turkish Ministry of Industry and Technology with its "Automatically Cleaning Filter in Fabric Dyeing Machines Project ".
-Bursali received the 3rd prize in the 7th R&D and Innovation Project Market event of Farabi University, with its 'Development of Ecological Non-Slip Mat with Increased Contact Surface' project.
-Bursali ranked as the leader in the Number of Industrial Design Registrations
-Bursali became the 7th Textile Innovation League Champion with 6 projects
-Bursali awarded as “Outstanding Achievement” in the “Inovalig – Innovation Leader” awards.
-Nuacotton, which has attracted great interest since its launch, has met its planned sales targets before completing its first year.
-Although difficult trade and custom conditions during pandemic, Nuacotton kept its sales volume with no decrease and even a minor increase; reaching a sales volume of 11.065164,19$
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 240 words used.
In the COVID-19 crisis period, ensuring the sustainability of health systems have gained critical importance. Bursali accomplished the ISO 13485:2016 Medical Device Quality Management System certification and studies on medical textile applications were carried out. At the same time, Clinical Data Researches were started in line with CE and FDA studies for European and American markets.
Appendix 1: Bursali Trailer Video A wider look at Bursali Company and its overall operations https://youtu.be/sNgHqt_O54Q
Appendix 2: Achievements in 2020-2021 Due to word limits, only several achievements are subjected on this essay; Please see Apx 1 for details of Bursali and Nuacotton's achievements in 2020-2021.
Appendix 3: R&D Projects Video Some examples on how Bursali used science, technology and R&D innovations on its processes are shown at a video. The innovations on video are just some examples of developments during 2020-2021. https://youtu.be/Nt8ywcTVHoc
Appendix 4: Nuacotton Natural Production Process Video The video shows the natural production of Nuacotton towels from the field to the shelves. https://youtu.be/lK6xjdj7sxc
Appendix 5: Nuacotton Green Natural Series Catalog Shows features and details of Nuacotton Natural Towels
Appendix 6: New Towel Designs Bursali designs innovative new towel products for different usage areas that will take towel fabric out of its usual areas of use. This document shows some examples of new designs on 2020-2021 period.
Appendix 7: People Focus @ Bursali This document specifies activities and projects related to people focus at Bursali.
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