Bursali, Bursa, Turkey: NUACOTTON

Written answers to the questions

This is a new Product. In 2020, with pandemic needs, a new product series named Nuacotton Green Line is designed with the new innovative technology of "magical microcapsules" developed by Bursali R&D Center. 

Total 352 words used. If the word count is more than 25 words over the limit, please deduct one (1) point from your score.

Towel brand Nuacotton, developed by Bursali-one of the world's leading towel exporter- offers 90% of its production for sale in the US market. Bursali has always adopted the vision of using science and technology to develop state-of-the-art processes also with an innovative design mind-set.  With this vision, Bursali established its R&D Center in 2019. This Center now bears the characteristic of being the first R&D Centre in the field of towel production. 

Bursali launched its high segment towel brand Nuacotton which stands out in the industry with 3 main features:

-Production with Natural Processes and Raw Materials
-Innovative Perspective and R&D Approach
-Unusual Design of Towel as a Fashion Element

Bursali took the issues of sustainability and environmental awareness into the agenda with the rapid decrease of world resources and designed Nuacotton Green Line, which is the first and only towel brand produced with completely natural processes and  content, even dyed with natural fruits.

Nuacotton Green Natural towels are produced with natural processes, natural raw material and dyed with completely natural fruits without using any synthetic chemical dyes.

In 2020, with the pandemic needs, a new product series named Nuacotton Green Line is designed with the new innovative technology of "magical microcapsules" developed by Bursali R&D Center. These series have antibacterial feature knitted with Nuacotton's magical microcapsules. Nuacotton Green line has two products; Nuacotton Antibacterial- antibacterial towel products and Nuacotton Hygienic- sterilized, antibacterial towels for personal and hospital use.

The new product series of Nuacotton produced with this technology was put on the market in 2020. This series is divided into 2 sub-segments as Nuacotton Hygienic and Nuacotton Antibacterial.

Especially in pandemic conditions affecting the world, Nuacotton antibacterial towels are designed in sterile packages suitable for use in hospitals and medical environments.

Antibacterial towel technology has also been used in products such as bathrobes; masks, bonnets and even mats for children in addition to classical towels, and new areas of use have been added to Nuacotton towels other than wet areas.

Nuacotton Green Hygienic and Antibacterial towels has Anti-bacterials, Anti-microbials with Sterilized (Nuacotton Hygienic) and non-sterilized (Nuacotton Antibacterial) packaging after cleaning microorganisms. 

Total 351 words used. If the word count is more than 25 words over the limit, please deduct one (1) point from your score.

-Nuacotton stands out as an innovative brand that protects consumer health with its antibacterial, anti-allergenic and anti-carcinogenic structure.

-Nuacotton also has performance features like quick drying, high water absorption rate and softness compared to its counterparts in industry.

-Nuacotton production processes are carried out completely naturally from the field to the consumer, designed to use less water, less energy.

Nuacotton's success in its focus areas is also reflected in the business results; has been deemed worthy of many awards by industry professionals and authorities.

-Bursali and Nuacotton were deemed worthy of 7 gold, 3 silver and 2 bronze awards at several Stevie Awards programs in 2021.

-Bursali is honoured with a Gold Award in Globee Awards with its Science and Technology achievements.

-According to the research “R&D 250, Companies with the most R&D investments in Turkey” done by TurkishTime in 2020; Bursali Ranked 1^st in Number of Brands registered and ranked 2nd in the Number of Useful Models Taken in the R&D Center (16^th in 2019)

-Bursalı was deemed worthy of the 2nd prize in the '2021 Productivity Project Awards Competition' organized by the Turkish Ministry of Industry and Technology with its "Automatically Cleaning Filter in Fabric Dyeing Machines Project ".

-Bursali received the 3rd prize in the 7th R&D and Innovation Project Market event of Farabi University, with its 'Development of Ecological Non-Slip Mat with Increased Contact Surface' project.

-Bursali ranked as the leader in the Number of Industrial Design Registrations.

-Bursali became the 7th Textile Innovation League Champion with 6 projects.

-Bursali awarded as “Outstanding Achievement” in the “Inovalig – Innovation Leader” awards in 2020.

-Nuacotton, which has attracted great interest since its launch, has met its planned sales targets before completing its first year. 

*In its first year,it reached sales revenue of 10.703.222,22USD and sales volume of 1.428.979,68KGS.

*It increased its monthly sales average by approximately 5 times in 6 months and Although difficult trade and custom conditions during pandemic, Nuacotton kept its sales volume with no decrease and even a minor increase; reaching a sales volume of 11.065164,19$

Total 115 words used.

Appendix 1: Achievements in 2020-2021 Due to word limits, only several achievements are subjected on this essay; Please see Apx 1 for details of Bursali and Nuacotton's achievements in 2020-2021.

Appendix 2: Nuacotton Natural Production Process Video The video shows the natural production of Nuacotton towels from the field to the shelves.

Appendix 3: Nuacotton Green Catalog Shows features and details of Nuacotton Towels

Appendix 4: Bursalı Trailer Video A wider look at Bursalı Company and its overall operations

Appendix 5: R&D Projects Video Some examples on how Bursalı used science, technology and R&D innovations on its processes are shown at a video. The innovations on video are just some examples of developments during 2020-2021.