BURSALI - Company of the Year - Apparel, Beauty & Fashion

Company: BURSALI, Bursa, Turkey
Entry Submitted By: Business Awards Consulting
Company Description: Bursalı has become one of the best towel and bathrobe producers worldwide, and it has achieved acceptance of both its brand and its quality image throughout the sector with its trademark:Nuacotton Bursalı -originally a Turkish company- mainly operates in US (90% products sold in US) and exports to more than 50 countries, Canada, Germany, the UK, France, Spain, Russia, Saudi Arabia and Dubai.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Apparel, Beauty & Fashion - Medium-size

Nomination Title: BURSALI

Bursali Textile designs and produces towel products by applying state-of-the-art technology and exports its towel brand Nuacotton mainly to US (90%) and EU countries.

Bursali has always adopted the vision of using science and technology to develop state-of-the-art processes also with an innovative design mind-set. With this vision, Bursali established its R&D Center that obtained the approval of the Ministry of Science, Industry and Technology in 2019. This Center now bears the characteristic of being the first R&D Centre in the field of towel production.

Bursali launched its high segment towel brand Nuacotton at early 2019 with 3 lines; Gold, Silver and Bronze.

In 2019, Bursali designed Nuacotton Green Line, which is the first and only towel brand produced with completely natural processes and completely natural content, even dyed with natural fruits.

In 2020, with the pandemic situation and changing needs, a new product series is launched as Nuacotton Turquoise Line designed with the new innovative technology of "magical microcapsules" developed by Bursali R&D. These series have antibacterial feature knitted with Nuacotton's magical microcapsules. Nuacotton Turquoise line has two products; Nuacotton Hygienic- antibacterial towel products and Nuacotton Antibacterial- sterilized, antibacterial towels for personal and hospital use.

Bursali stands out with its vision focusing on 4 areas:

*R&D; Science and Technology
*Innovation on New Product Design
*Focus on Health, Environment and Sustainability
*Focus on People and Society

(Due to word limits, only several achievements are subjected on this essay; see attachments for details)

R&D; Science and Technology:
Within the scope of the R&D activities, Bursalı has succeeded in bringing a large number of important projects in the field of patents and utility models using only its capital resources.

Bursali signed a pioneering R&D technology in 2019 and produced "Magical Microcapsules" which give the towel fabric antibacterial properties. Magical Capsules enabled Bursali to design antibacterial products that do not lose their antibacterial properties up to 30 washes. During pandemic this innovation enabled Bursali to develop antibacterial products whenever towel can be used and health products for personal and hospital usage.

Innovation on New Product Design:
Besides having an innovative vision on new product development; Bursali focuses on 2 main points when designing new products:

Production with Natural Processes and Raw Materials: Nuacotton Green Natural series towels are produced with natural processes and dyed with completely natural fruits without using any synthetic chemical dyes.

Unusual Design of Towel as a Fashion Element: Bursalı designs products for different usage areas that will take towel fabric out of its usual areas of use. (Carpets, wearable designs) Bursalı also designs products with new functionalities combining different textile material and new technologies with towel fabric (waterproof elements, sand free technology, anti-slippery functions etc.)

-Bursalı established the first R&D Centre in the field of towel production in 2019.
-It invented a new technology of "Magical Microcapsules" that gives the towel fabric antibacterial features lasting to 30 washings.
-Nuacotton Hygienic and Nuacotton Antibacterial towels are designed as antibacterial health products for personal and hospital use; with sterilized and non-sterilized packaging.
-Nuacotton Green Natural towels are produced with natural processes and dyed with completely natural fruits without using any synthetic chemical dyes.
-Bursalı designed a new denim-looking towel fabric by using the grinding technique used in denim; thus designed fashionable towel products for outerwear.
-Bursalı ranked as the leader in the Number of Industrial Design Registrations (5th in 2019)
-Bursalı became the 7th Textile Innovation League Champion with 6 projects
-Bursali awarded as “Outstanding Achievement” in the “Inovalig – Innovation Leader” awards.
-Nuacotton, which has attracted great interest since its launch, has met its planned sales targets before completing its first year.
-In its first year, it reached sales revenue of 10.703.222,22USD and sales volume of 1.428.979,68KGS.
-It increased its monthly sales average by approximately 5 times in 6 months comparing H1 and H2 of 2019.
-Although difficult trade and custom conditions during pandemic, Nuacotton kept its sales volume with no decrease and even a minor increase in 2020; reaching a sales volume of 11065164,19$
-It has received positive feedback from customers and industry professionals, and has become the focus of attention in the industry in a short time.

Appendix 1: Achievements in 2019-2020
Due to word limits, only several achievements are subjected on this essay; Please see Apx 1 for details of Bursalı and Nuacotton's achievements in 2019-2020.
Appendix 2: R&D Projects Video
Some examples on how Bursalı used science, technology and R&D innovations on its processes are shown at a video. The innovations on video are just some examples of developments during 2019-2020 period.

Appendix 3: New Towel Designs
Bursalı designs innovative new towel products for different usage areas that will take towel fabric out of its usual areas of use. This document shows some examples of new designs on 2019-2020 period.

Appendix 4: Bursalı Trailer Video
A wider look at Bursalı Company and its overall operations

Appendix 5: Nuacotton Natural Production Process Video
The video shows the natural production of Nuacotton towels from the field to the shelves.

Appendix 6: Nuacotton Green Catalog
Shows features and details of Nuacotton Towels

Appendix 7: Nuacotton Launch Fashion Show Video
For Nuacotton, it’s not just a towel. It’s a fashion element. This video is showing the promotional launch in 2019 with world-famous models, with unusual designs, an open fashion show, introducing Nuacotton products and designs.