Following the disruption of the past 2 years, leading global technology firm Imagination Technologies wanted to re-connect with customers (B2B), re-energise their internal teams and boost their recruitment drive for new engineers. Our strategy was bold; to make a brand film completely free of their products or technology and instead focus on the human values at the heart of their organisation. Buoyed by their partnership, two climbers communicate Imagination’s mission to support their people and customers through challenging situations, with every action reinforcing messages about trust, cooperation, ingenuity, and reaching the top, together. It has been an astounding success as follows:
1.4+ million views online
30,000+ unique visitors to the working with Imagination page
25,000+ watched in cinemas
97% increase in web traffic
18+ million ad impressions
40.81% view rate on YouTube (In comparison to the 35.40% industry benchmark view rate)
22.80% view rate through programmatic (In comparison to the 16-20% industry benchmark view rate)
eNPS score, which is used by most businesses to measure employee advocacy, achieved a +10 compared to -16 (2020).
57% increase in job applications to Imagination
Increase of 147% of accepted employment offers in quarter following launch
Nomination Title: "Reach the Top" for Imagination Technologies
