Christie & Christie Pty Ltd - Company of the Year - Consumer Products

Company: Christie & Christie Pty Ltd, Banora Point, NSW
Company Description: Christie & Christie® is a 100% Australian owned, family-run team of 5 work-from-home mums. We have sold 50,000 Nail Snails in 3 years. The best EVER baby nail trimmer. Julia Christie, CEO, founder & inventor of the Nail Snail® has won 10 business and innovation awards including an Australian Good Design Award. This is a game-changing truly global product making parents all over the world happy!
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Consumer Products - Durables - Small

Nomination Title: Christie & Christie Pty Ltd

The Nail Snail is a multi-design award winning baby nail trimmer. 3-in-1 tool - V-shaped precision nail trimmer, nail file & under nail cleaner in a snail shape. The trimmer is a recessed, V-shaped blade. Which glides across the nail rather than cutting down onto it. The Nail Snail has no moving parts. No batteries. Which makes it silent, safer, easier & faster than any other available option. It is ethically produced and SGS safety tested. It makes trimming tiny nails a moment or care for parents rather than a scary and dangerous task. Clippers & scissors cause nasty cuts & bitting causes germ & infection transfer. Electronic nail files are bulky, expensive, time consuming & ineffective after 1 year of age. The Nail Snail lets you cut your child's nails accurately & with confidence. The Nail Snail is suitable for right- or left-handed people, those missing fingers or children with conjoined Syndactyly nails. The lack of clipping noise & smooth motion provides a better experience for those children with sensory processing disorders. It can be used on children up to 6 years old & lasts 30-40 years. 95 Thousand Nail Snails have sold in 3.5 years.

2020 –
-We survived COVID 19 and thrived in 2020. My team is made up of amazing work from home mums with 13 kids between us and between home schooling, bumps with international postage and lockdowns – we continued to thrive.
-We launched on Amazon and had our Amazon taken over by Meta Retail.
-I won the Roar award for Best Eco Product
-The launch of new products - Our Snail Teether which is safety tested to the highest standard in the world and our cool pack, for little bumps and knocks. We have put those together, along with our Nail Snail, wet bag and book (written by myself) into a gift pack for the Ultimate Baby Shower Bundle.
-We launched a new website, new market strategies, created a fantastic email marketing campaign, fine-tuned and focused our social media marketing.
-We raised $3000 for Light for Riley Foundation
-Recorder our Nail Snail Jingle

2021 –
-Our Biggest Award to date – Premier’s NSW Export Awards for Resilient NSW Export Awards for Resilient NSW Exporter 2020 which I was recognised for excellence in sustaining our business in a year of unprecedented challenges due to the COVID-19 global pandemic.
-Bye Bye Baby Stocks The Nail Snail
-Big Why Stocks The Nail Snail
-Macy’s Stocks The Nail Snail
-We become Australian owned certified in 2021
-We hit 830 Australian stockists.
-We produced our 100 thousandth Nail Snail!

The Nail Snail is unlike anything on the market. It has a patient; it is the biggest change in baby nail care in 140 years. Our achievements are so unique and so significant because

-I am a mum of 3 children under 7, I am working from home in my lounge room, running a household and changing the face of parenting and baby nail care.
-I love being the face of my company and I want them to know that I am sending the nail snail to them with love.
-My team is exceptional. 4 other amazing mums who work around their families with 13 kids between us.
-I have never paid influencers. Our marketing is real, raw and genuine customer feedback and words.
-Everything I have achieved is because of hard work. I started selling The Nail Snail by going from door to door, chemist to chemist and now I am here – stocked in some of the biggest names in the Baby industry!
-The Nail Snail can cut 2 hands, 10 nails in the same amount of time it takes to cut 2 nails with clippers and electric nail files that are on the market.

We are making a difference, from the loungeroom floor, in baby nail care and helping parents around the world overcome fear surrounding nail care while doing our bit to eliminate germ and infection transfer.

Please find attached
- Me recieving ourNSW Premier Award
- Some of amazing awards we have won
- Our All 4 Nail Snail Features photo
- One of our beautiful customers review.
- Our new product images of the Teether and Cool pack
- Our Nail Snail Jingle YouTube URL. This helps engage children and makes nail trimming that bit more fun!
- Our Nail Snail By Design Episode