Circus Street - Best Training Video

Company: Circus Street, London, United Kingdom
Company Description: Circus Street is the only specialist provider of online training in digital skills, specifically designed for global enterprises. Founded in 2011 by brothers Richard and Jonny Townsend, Circus Street has over 100 employees with headquarters in London and offices in New York, Austin, Denver, Iasi, Singapore and Sydney.
Nomination Category:Video Categories
Nomination Sub Category:Training

Nomination Title: Brand Building in the Digital Age

Date this production was first released/publicly viewed: 19th March 2021

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

Branding is both a tricky and important subject to get your head around. A brand is a company’s most important intangible asset. It can be described as the ‘personality’ of the business and is responsible for evoking a complex set of emotional responses in current - and potential - customers. But what makes a brand? What are the essential qualities that brands need to embody? And, in the ‘digital age’ why is branding so important?

This lesson, particularly beneficial for strategic marketers and leaders, defines what a brand is and considers the core components of a brand in the digital age. We outline the essential qualities that all successful brands must embody, including the use of storytelling, authenticity and relevance, and explore the metrics a business can use to measure a brand’s effectiveness. Case studies are used throughout allowing learners to see how the application of theory can be translated into tangible results.

This is delivered through an engaging, interactive lesson where we make the complex simple. Professional presenters, animations, interactive quizzes and pre- and post-lesson assessments keep learners engaged and give them the tools to apply the knowledge in their roles.

Provide the applicable creative and production credits for this entry:

Script Writer: Becky Dean
Script Editor: James Reilly
Animators: Marcos Gonzalez, Amer Nazri, Yuki Kijima, Matt Osborne, Rose Woollett, Kane Burton, Katie Single, James Taylor
Editor: Inderdeep Gill