City of Sydney - Best Non-Profit Organizations Website

Company: City of Sydney
Company Description: An international city, Sydney is seen as the gateway to Australia. The City of Sydney is one of the largest councils in New South Wales, with employees numbering more than 2,200 and servicing over 246000 residents. The Council has a strong focus on sustainability, cultural activities and continues to always keep our community at the heart of everything we do.
Nomination Category: Website Categories
Nomination Sub Category: Non-Profit Organizations

Nomination Title: The City of Sydney Corporate Website

When was this site or blog first published? Our new Website went live on the 23 September 2020

Our recently completed corporate website had a number of aims. First, research told us our community wanted a single, seamless experience, online and in one place. The redevelopment aims to set a foundation for consolidating the City's broader digital portfolio so the technology and UX design was built to be scalable. Second, our research also found our community wanted to understand not only what the City was delivering - but how various City initiatives contributed to a bigger vision for everyone. So we developed new forms of content and components that spoke to a bigger picture. Third, our community asked for an experience that valued their time. So to help users get to outcomes quicker we completely overhauled our website information strategy and architecture matching the patterns and mental models we discovered our users actually employ to interact with our content. These strategies have been reflected positively in our post go-live project measures:

-up to 50% increase in access to digital services measured by clicks.
-25% reduction in time spent per user website session
-20% reduction in pages visited per website session
-12% improvement in search visibility on launch

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