CLP Holdings Limited - Best P.R.: Annual Reports Video

Company: CLP Holdings Limited
Company Description: CLP Holdings Limited, a company listed on the Hong Kong Stock Exchange, is the holding company for the CLP Group. CLP invests in the energy sector in Hong Kong, Mainland China, India, Southeast Asia and Taiwan, and Australia, with a diversified portfolio of generation facilities powered by renewable and thermal energy, as well as transmission and distribution assets.
Nomination Category: Video Categories
Nomination Sub Category: P.R.: Annual Reports

Nomination Title: A Snapshot of CLP’s 2020 Annual Report

Date this production was first released/publicly viewed: 5 Mar 2021

The objective of A Snapshot of CLP’s 2020 Annual Report (“2020 AR Online”) is to present our important achievements and goals of CLP during the year, and articulate our CLP story, results and strategy in a transparent and compelling manner.

We intentionally streamlined the use of design ornaments across the site to engage with our audience. Instead of text-intensive content, we highlighted the most important business information by components such as animations, video, charts, infographics and functional effect, so that the site provides aninformative and effective overview that doesn’t overwhelm.

Being aware of the power of videos – they often encourage better response in viewers that goes beyond what still images and text are capable of, a simple and intuitive video featuring our CEO is produced to encourage more engagement. Having the video allows our CEO to directly connect with the audience, explaining the CLP brand, the company’s business performance and future plans in an humanised approach.