CROP Experience Agency & SETUR - Best Events & Webcasts Video

Company: CROP Experience Agency & SETUR
Company Description: CROP is an experience agency which organises innovative and 360 degree services such as events, media productions, strategies that pinpoints diversified needs of corporates and institutions.
Nomination Category: Video Categories
Nomination Sub Category: Events & Webcasts

Nomination Title: MEXT in Business Insider Global Trends Festival 2020

Date this production was first released/publicly viewed: 19 October 2020

The event attended by MESS Chairman Özgür Burak Akkol as a speaker was watched by participants from more than 40 countries with 70% of the world population. There were participants from over 70 countries on 3 continents with 5 stages and 250+ speakers for 5 days. Approximately 15,000 Live viewers were watched live, followed by more than 100,000 views later on.

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As the pandemic process continued and transformed our lives, business life and economy changed accordingly. As we evolve our lives accordingly, due to the new conditions, we need guidance from the business experts. So in Business Insider Global Trends Festival, these experts of the business around the globe discussed all kinds of situations that affect business life and the economy. One of the names that contributed to this discussion globally was Özgür Burak Akkol, the Chairman of MESS under which MEXT serves. Within this concept of the festival, we wanted to design a completely digital world in accordance with the festival and the latest developments and to address the audience from within a reality appropriate to the subject we mentioned. Also, we want to attend this festival as worthy of the name for MEXT, the world's largest digital transformation and perfection development center a. For this reason, should have taken place in an environment where we should use tomorrow's technology in the most effective way due to the pandemic. We have integrated the augmented reality technology into Özgür Burak Akkol’s two contents in the festival. While the speaker talked about the 10 trends that shape the future of the business, it was aimed that the space he was in would look like a place from the future and therefore we designed a studio with a completely futuristic approach. In this studio designed with Unreal Engine, we used 10 AR graphics and performed our session without losing the image thanks to 3D keying technology.