Cvent Inc, McLean, Virginia, USA: Cvent Attendee Hub

 

Company: Cvent Inc
Company Description: Cvent is a leading meetings, events, and hospitality technology provider with nearly 4,000 employees and more than 200,000 users worldwide. Founded in 1999, the company delivers the most comprehensive event marketing and management platform and its suite of products automate and simplify the entire event management process and maximize the impact of in-person, virtual, and hybrid events.
Nomination Category: Product & Service Categories - Business Technology Solutions
Nomination Sub Category: Virtual Event Technology Solution
2022 Stevie Winner Nomination Title: Cvent Attendee Hub®
  1. Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
    Written answers to the questions
  2. If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.

     

  3. If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:

    In response to the global pandemic, in September 2020, we delivered the Cvent Attendee Hub®1 to the marketplace to support virtual events and drive attendee engagement. We developed this live engagement platform in less than 6 months to help our customers keep their businesses (and events) running in the temporary remote environment. In 2021, we continued to roll out new products and 70+ enhancements to the platform12; the most significant of which includes the introduction of Cvent Studio2. This new tool delivers powerful video production capabilities to help organizations create broadcast-quality content for virtual audiences. It was unveiled in August 2021. 

  4. If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):

    Total 349 words used.

    The Cvent Attendee Hub®, Cvent’s live engagement platform for virtual, in-person, and hybrid events, launched in September 20203, has since become Cvent’s fastest-growing product in our 22-year history.

    Built to work with our suite of industry-leading event marketing and management solutions, the Cvent Attendee Hub delivers a fully branded, turnkey virtual event experience. In August 2021, we unveiled several new enhancements including launch of Cvent Studio4, a new video capture and production solution built for virtual and hybrid events. Cvent Studio enables event planners to easily create professional-quality video content for their webinars, virtual events, and hybrid events, helping them attract and more deeply engage their online audiences. Through Cvent Studio’s state-of-the-art functionality, planners will have the tools they need to up level their virtual events into immersive, fully branded experiences. These capabilities are critical in this new environment where attendee expectations have been raised, and organizations need to deliver engaging events of all types -- whether virtual, in-person, or hybrid. To maximize live engagement and drive ROI, event planners and marketers need to reimagine the production levels of their events, especially when it comes to video content and delivery.

    Key features in Cvent Studio include:

    • Director View:  Planners can control in real-time both who and what is seen and heard at their events. With the Director View, planners can quickly mix presenters, media, and screen shares; engage in multi-user and multi-presenter collaboration (with up to 10 presenters at a time); pre-record sessions; easily edit backgrounds, overlays, and lower thirds; and stream video through the Cvent Attendee Hub.
    • Simple Scene Editing:  By pre-building what each segment of the show should look like before going live, planners can execute high-quality, fully branded video transitions with a single click.
    • Presenter View: Presenters can be invited via web link to a separate virtual preparation space, allowing them to chat with the director, edit their settings, view the program, and share their screen in real-time.
    • Branding tools:  Users can customize their event with JPG, PNG, and GIF uploads, control icon and logo placements, and gain full access to the Cvent library of assets.
  5. If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):

    Total 350 words used.

    Between June 2020 and June 30, 2021, we grew this all-new virtual solutions product line to $266M in bookings. As of June 31, 2021, our virtual annual contract value bookings grew over 700% from pre-pandemic (Dec. 21, 2019). 

    In August, the Cvent Attendee Hub was selected as the winner of the “Event Management Innovation” award in the MarTech Breakthrough Awards6. The awards program is conducted by MarTech Breakthrough, a leading market intelligence organization. With more than 2,850 nominations from 17 countries, the win puts Cvent in distinguished company with other market-leading brands including Nielsen, Adobe, and Mailchimp, among others. Additional accolades for our virtual and hybrid technology include: 

    • Most Innovative Company of the Year, Stevie International Business Awards, Bronze 
    • Technology Innovation – Meetings & Events, Business Travel Awards Europe 
    • Best Virtual Events Platform, Micebook V Awards 

    Customer accolades and testimonials further highlight the product’s success: 

    • “Cvent right now is best positioned for hybrid, with virtual attendee hub, mobile app, and registration all in same place.” 
    • “Our guests have shared that their virtual experience has exceeded their expectations. This has been an absolute gold star for what we’re trying to do from an attendee experience perspective.” – Kate Dunston, Univ. of Portsmouth11
    • " “The delivery of the content in Attendee Hub was extremely successful. It was very professional, very slick, and it literally went off without a hitch.” – Mandy Affleck, YPO
    • “Two of our long-term clients saw increased participation in their events due to the Cvent virtual platform, including one national association with 25% increase in registration and another large state conference with a 16% increase in registration.” - Amy Karimipour, AK Consulting8
    • "We were still able to deliver a quality conference, with highly-rated content, including several on-demand sessions that have never been done, and increase our profit on the program by 5% over the 2019 conference's financial performance.” - Lori Kalscheuer, Wisconsin Bankers Association9
    • “The mobile event app allowed us to go paperless, which eliminates all those touchpoints and that was very important during COVID.” - Jenna Lynn Warner, Georgia Bankers Association10
  6. You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):

    Total 121 words used.

    1. Cvent Attendee Hub Product Video: https://videos.cvent.com/watch/MEwpSQ9xVkpBtQop4Y7VFa
    2. Cvent Studio Product Video:https://videos.cvent.com/watch/Pidq1RvCWbNFziwQ1LeWQc
    3. Press Release (Attendee Hub Launch - 2020): https://www.cvent.com/en/press-release/cvent-launches-cvent-virtual-attendee-hub-its-all-one-virtual-event-solution
    4. Press Release (Cvent Studio Launch - 2021): https://www.cvent.com/en/press-release/cvent-bolsters-virtual-hybrid-event-offerings-launch-cvent-studio
    5. Press Release (Virtual & Hybrid Platform): https://www.cvent.com/en/press-release/cvent-highlights-its-end-end-event-technology-platform-new-era-events-its-cvent
    6. Award Win for Attendee Hub: https://www.cvent.com/en/press-release/cvent-wins-event-management-innovation-award-2021-martech-breakthrough-awards
    7. Case Study: https://www.cvent.com/en/success-story/event-cloud/himss
    8. Case Study: https://www.cvent.com/en/success-story/event-cloud/ak-consulting-group
    9. Case Study: https://www.cvent.com/en/success-story/event-cloud/wisconsin-bankers-association-0
    10. Case Study: https://www.cvent.com/en/success-story/event-cloud/georgia-bankers-association
    11. Case Study: https://www.cvent.com/en/success-story/event-cloud/university-portsmouth
    12. Attendee Hub Product Announcements: https://support.cvent.com/apex/CommunityArticle?id=000094416
    13. Additional Attendee Hub Accolades:
      • Technology Innovation - Meetings & Events, Cvent Attendee Hub®, Business Travel Awards Europe
      • Best Virtual Events Platform, Micebook V Awards
Attachments/Videos/Links:
Cvent Attendee Hub®
URL videos.cvent.com/watch/MEwpSQ9xVkpBtQop4Y7VFa