Company: Desiderate
Company Description: Desiderate is a small family business, selling beautiful artisan jewellery which is ‘a little bit boho, a little bit bling’. We are famous for chunky silver bangles, stunning gemstone rings, earrings and pendants and ethically handmade and original modern bohemian jewellery featuring silver, gemstones and pearls.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Apparel, Beauty & Fashion - Small
 Nomination Title: Desiderate
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 149 words used.
Desiderate is a small Australian family jewellery business, selling beautiful artisan jewellery which is ‘a little bit boho, a little bit bling’. We are famous for chunky silver bangles, stunning gemstone rings, earrings and pendants and ethically handmade and original modern bohemian jewellery featuring silver, gemstones and pearls.
Desiderate:
>has more than 570 5-star reviews on Google
>is a 100% Australian small, family owned business based in regional New South Wales
>employs a team of seven
>gathers together local and international jewellers, gem dealers and silversmiths to create unique, limited run exclusive pieces
>is committed to ethically sourcing products, paying artisans fair wages
>is obsessed with customer service and will go above and beyond to meet a customer request
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>attracts 47,000 visitors per month to our website through SEO, social media, email and direct traffic
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 145 words used.
Sales have increased by 183% for 2021-2022, on top of a previous 238% increase for 2020-21. [REDACTED FOR PUBLICATION]
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Our Google reviews increased from 220 in 2021 to 576 to date, with an 5.0 star average rating. We have a 51% customer return rate which proves that we have identified a strong niche and serve it incredibly well. I donate a portion of proceeds to Lupus NSW which is a cause close to our founder’s Janine’s heart, as she lives with Lupus SLE. Desiderate has won numerous awards for design, customer service, entrepreneurship, leadership, local business and retail.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 246 words used.
Our sales success is significant due to the competitive nature of the Australian jewellery market, which is dominated by chain-store brands and youth-oriented e-commerce stores. Our founder identified a niche market of older women who were largely being ignored by the industry at the time. Now, Desiderate speaks to and serves its niche market very well, and we are rewarded by outstanding loyalty from our customers via repeat purchase and word of mouth recommendations. Offering jewellery online is challenging as we are unable to replicate the touch and feel experience for customers trying on jewellery in person. A number of our website features are unique to our industry including our virtual try-on service, customer loyalty program, Hint Hint service, ring sizer tool and many others. What is unique to us is our extensive library of blog articles which give customers advice on how to choose and purchase online such as how to choose a bangle size, one of many blogs which has a featured snippet in Google search results. Our marketing efforts are comprehensive and include SEO, email marketing, social media and strategic Facebook ads. Our newsletter open rate is 26.9% which exceeds the industry open rate of 23% (source: hubspot). We have invested in SEO and our domain authority has increased by 13% in 2022 to 17% (source: Moz). We are in the top three ranking positions for 35 keywords, driving an average of 47,000 visitors per month to our website. (source: SEMRush).
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 48 words used.
Google reviews - demonstrating our customer loyalty and market position
Awards - list of awards we've won demonstrating our success in various fields
Award supporting document - brief overview of the Desiderate brand
Shopify total sales data - screenshot of total revenue
Newletter open/sales rates - latest data
| Attachments/Videos/Links: |
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