Divina Law Offices, Makati City, Metro Manila, Philippines: DivinaLaw's Bar Exams Success Tips (DL's BEST)

Company: Divina Law Offices
Company Description: DivinaLaw is a leading full-service law firm in the Philippines. It was established in 2006 by Atty. Nilo T. Divina. The firm started with five lawyers coming from different areas of legal practice. Advocating and practicing dynamic lawyering, DivinaLaw quickly grew to become one of the largest law firms in the Philippines, with more than 80 lawyers in its roster.
Nomination Category: Video Categories
Nomination Sub Category: Social Video
2022 Stevie Winner Nomination Title: DivinaLaw's Bar Exams Success Tips (DL's BEST)
  1. Provide the applicable creative and production credits for this entry

    Producer: Nilo T. Divina
    Director: Cheer Mae V. Ecarma
    Assistant Director: Karlo B. Cusi
    Videographer/Editor: Josephine Lyn O. Valbarez
    Participating Lawyers:
    Atty. Dara C. Acusar – Senior Partner, 1992 Bar Exams Top 2
    Atty. John Michael S. Galauran – Partner, 2007 Bar Exams Top 5
    Atty. Lorenzo Luigi T. Gayya – Senior Associate, 2017 Bar Exams Top 6
    Atty. Emma Ruby J. Aguilar - Senior Associate, 2017 Bar Exams Top 10
    Atty. Klinton M. Torralba – Associate, 2017 Bar Exams Top 9
    Atty. Kenneth L. Manuel - Associate, 2019 Bar Exams Top 6

  2. Date this production was first released/publicly viewed:

    August 10, 2021

  3. Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

    Total 196 words used.

    The annual Bar Examinations for aspiring lawyers is one of the most anticipated events in the Philippine academe. However, due to the COVID-19 pandemic, it has beed repeatedly postponed, causing anxiety for some of the examinees. To help Bar candidates pass the exams while they await the final schedule, DivinaLaw produced a series of videos with tips from the best possible resource persons – the bar topnotchers of the Firm. The videos were posted on Facebook. Our objective was to have an average of 15,000 views per video. The target was based on the average number of examinees in the last three Bar exams, multiplied by two for the two batches of law graduates (2020 and 2021) taking the exams. Under the campaign “DivinaLaw’s Bar Exams Success Tips” or #DLsBEST, 14 videos were produced.  By the end of the campaign, we were able to reach, even surpass, our target views for each of the videos posted. Each episode had an average of more than 19,000 views. Beyond surpassing the goal, DivinaLaw is proud to contribute towards the success of the country’s future lawyers by sharing practical tips and insights from the very best lawyers.

Attachments/Videos/Links:
DivinaLaw's Bar Exams Success Tips (DL's BEST)
URL Facebook Playlist of DivinaLaw's Bar Exams Success Tips Videos