Company: Empire Eagle Food Co., Ltd.
Company Description: Empire Eagle Food Co., Ltd. is the leading bubble tea manufacturer and supplier in Taiwan. Empire Eagle won 2018 and 2019 International Business Award in Best B-2-B products, 2019 ASIA-PACIFIC Stevie Award, 2019 Stevie Award for Women in Business By exporting bubble tea materials to over 50 countries in the world for 20 years.
Nomination Category: Product & Service Categories
Nomination Sub Category: Business-to-Business Products
 Nomination Title: Boba Empire Builds Your Bubble Tea EMPIRE!
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Since the 2020 pandemic, global value chain has faced enormous challenges, the same has happened to traditional food industry in Taiwan. However, a crisis can be an opportunity. Boba Empire instantly responded to overcome difficulties when global economy took a hit by the 2020 pandemic by digitalizing B2B products and natural Taiwan high mountain tea. The ground-breaking products we have made are:
1. Livestream Virtual Bubble Tea Training Courses: Online virtual courses launched in May, 2020, were the livestream version one-one tutoring filmed before the pandemic in 2018.
2. Taiwan Rice Oolong Tea: this oolong tea is a brand new innovation and a Taiwanese tea revolution in the industry. The tea launched in January, 2020.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 349 words used.
1. Livestream Virtual Bubble Tea Training Courses:
The COVID19 outbreak forced the global economy to grind to a halt. Clients who originally planned to open shops have to reconsider. Yet, we found a way for people to continue starting a business without being forced to give up this dream. Therefore, we launched online training courses. In the industry, this LIVESTREAM / VIRTUAL/ IN-PERSON bubbles tea training course is a key breakthrough. All of us understand that bubble milk tea needs to be actually tasted or eaten, but we still want to transform this course digitally. That is why we send ingredients to clients who have registered for online courses. The course includes everything from the development of recipes, management of shops, import of ingredients, brand plan to analysis of markets and so on. The online course totally express how we try hard and best to assist our global customers who plan to start their bubble tea business during the pandemic. Before every class, our lecturer will discuss needs with clients beforehand because we are aware that clients’ needs vary depending on their nationalities and business backgrounds. The effectiveness of online courses will not be limited since our clients can always put what they have learnt into practice immediately after the courses.
2. Taiwan Rice Oolong Tea:
Oolong Tea is the iconic produce of Taiwan, a must try for even the novice in sampling Asian tea drinking. BOBA Empire, along with masters of oolong tea manufacturing, after two years of trial and error, has been successful in roasting into oolong the aroma and depths of ‘roasted POP RICE’ with golden color. The golden rice oolong tea is anything but simple to mine. The fresh tender one-tip two-leaf tea sprout is carefully harvested, fixed, rolled, dried, roasted, and fermented by the professional hands. Rice Oolong Tea is BOBA EMPIRE’s new signature tea in not only its moderate golden color and light charcoal flavor, but also the depths of roasted rice, a reminiscent of the rural, idyllic Taiwanese village sidewalk packed with roasted POP rice aroma, which even the Net Gens cannot resist.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 318 words used.
1. Livestream Virtual Bubble Tea Training Courses:
After thoroughly understanding clients' specific needs, courses will cater to our clients. Although courses are given online, lecturers and clients can interact without time constraints and this has satisfied all of our clients so far. From August, 2020, to now, our online courses have effectively taught more than 55 groups to start a business, successfully assisting people to open shops from Tahiti, the US, Austria, Switzerland, Canada, State of Qatar, Islamic Republic of Pakistan, Germany, Netherlands, the UK and so on. [REDACTED FOR PUBLICATION] How much do they like this course? You can see their happy faces and understand how they enjoy the LIVESTREAM/ IN-PERSON bubble tea training course. Moreover, this digital transformation training course attracts Taiwan's top media and reports it.
2. Taiwan Rice Oolong Tea:
The tea was granted the 2021 and 2022 Superior Taste Award certified by the International Taste Institute’s (iTQi) jury of the world’s best chefs and sommeliers. In the certificate, the product achieves an overall score of 92.6%, endorsed by the jury with the greatest honor, representing a stamp of indisputable quality and prestige. Since 2020, Rice Oolong Tea has sold to more than 20 countries around the world. Having more than 15 franchise brands using this tea means a hundred million people have drunk this tea. [REDACTED FOR PUBLICATION]
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 46 words used.
Empire Eagle Website: www.bobaempire.com
Empire Eagle Facebook: https://www.facebook.com/bobaempire/
Empire Eagle YouTube: https://www.youtube.com/channel/UC0RuFR2tcSDIpbZPRXkWR9Q
Empire Eagle Food Instruction: https://www.youtube.com/watch?v=_fh1bebXzT0&
2020 Stevie Award Main Blog Published: http://blog.stevieawards.com/blog/how-food-fads-become-a-multibillion-dollar-industry
EIN News Report: https://www.einnews.com/pr_news/525826505/safe-healthy-bubble-tea-materials-expert
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