Company: EveryDay Labs, Redwood City, CA
Company Description: EveryDay Labs unites behavioral science, data science, & family engagement to reduce chronic absenteeism while empowering educators to optimize student support districtwide. Currently supporting over one million students nationwide, EveryDay Labs has prevented over one million absences, increasing instructional time for students by over 380 million minutes.
Nomination Category: Product & Service Categories - Education & Education Technology Solutions
Nomination Sub Category: Emerging Technology Solution for Administrators
 Nomination Title: EveryDay Intervention
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
EveryDay Intervention was founded in 2015 as a mail-only attendance intervention to reduce chronic absenteeism. In March 2020, prompted by the Covid pandemic, we added text messages and our 24/7 Family Support Bot to quickly connect families to district resources and help them overcome barriers to attendance.
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 277 words used.
Educators are busier than ever, and EveryDay Intervention is the only attendance solution that effectively reduces educator lift in addressing absenteeism. Using attendance data as an early warning indicator to identify which students are at risk of becoming offtrack, our system automatically sends their families personalized attendance nudges via mail and text, available in dozens of languages.
EveryDay Intervention is based on original research conducted by Dr. Todd Rogers, our co-founder and Chief Scientist, on how to effectively improve attendance outcomes. We seamlessly integrate with a district's Student Information System (SIS) to monitor attendance data, and when students miss more than 5% of days, we begin to send their families personalized communication, or "nudges," via text and mail.
Our successful outreach and messaging, delivered in a family’s home language, is strategically timed and personalized with meaningful information and resources to help them overcome barriers to attendance. Families can access our on-demand Family Support Bot or multilingual Family Support Team for one-on-one help and connections to vital district and community resources, including food distribution, wellness services, and more.
Our research-proven family engagement and communications ensure that students not only return to school, but they keep coming back, creating the foundation for healthy, long-term attendance patterns. With multiple randomized controlled trials backing its effectiveness, EveryDay Intervention is the only PreK-12 attendance intervention with the coveted "Strong Evidence" rating from Evidence for ESSA out of the Center for Research and Reform in Education (CRRE) at Johns Hopkins University School of Education. It is also the only attendance intervention proven to reduce chronic absenteeism by 10-15% districtwide. To date, we have helped prevent over 1 million absences across 30 districts.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 325 words used.
Market Performance
Since adding text nudges & the Family Support Bot in March 2020, we’ve widely increased the amount of districts and students served [REDACTED FOR PUBLICATION]. We currently serve over 40 school districts nationwide.
Increased revenue represents more than just dollars. We are proud to be making a real difference in the lives of students, families, and educators. Earlier this year, we reached a historic landmark of preventing over 1,000,000 absences, representing over 1,170,000,000 instructional hours recovered for student learning!
Customer Satisfaction:
“I was looking for an evidence-based intervention for attendance. And then when I saw one that we didn’t have to do anything, I thought, well this is even better!”
“Leveraging the program’s technology created channels for constant and productive communication between families and schools.”
—Chelsea Montgomery, Executive Director of Student Supports, Fulton County Schools
EveryDay Labs has proven to be much more than a service provider. When COVID put a stop to education as we know it, their team became part of our team. Their ingenuity and commitment, not only to our district and staff but to the people who ultimately matter most—our students and families—proved invaluable. They were strategic thought partners who navigated the tumultuous journey hand in hand with us, taking on projects and providing interventions that previously were not in their toolbox. Without the districtwide communications they designed and deployed to more than 40k students, SCUSD would not have had the success we did in locating nearly 2,000 students deemed unreachable when our doors closed in March 2020.
—Jennifer Kretschman, MTSS Director, Sacramento City Unified School District
The program helped us reduce chronic absenteeism by 11% in the first year. What I love, and principals across the district love, is it's a low-burden, low-cost way to reduce absences. We brought back an average of 75,000 days of instruction.
—Michael Romero, Superintendent, LA Unified South
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 165 words used.
Strong Evidence Rating under Evidence for ESSA
Customer Voices
- Blog post & video featuring our partner Chelsea Montgomery at Fulton County Public Schools discuss how EveryDay Intervention is part of their evidence-based approach to improving student outcomes.
- Webinar from our partners at Sacramento City, Jennifer Kretschman and Niki Kangas
- Webinar featuring our partner in Dallas ISD, Vince Reyes, Assistant Superintendent, Dallas Independent School District; Phyllis Jordan, Associate Director, FutureEd, Georgetown University; Dr. Todd Rogers, Professor, Harvard University; Chief Scientist, EveryDay Labs.
Case Studies & Research
| Attachments/Videos/Links: |
|---|
|
