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As the world’s first-ever Warner Bros. branded indoor theme park, Warner Bros. World™ Abu Dhabi offers guests and families unique themed experiences and endless entertainment to get them fully immersed in the world of Warner Bros. On March 5, 2022, fans of Batman were in for a delight as Warner Bros. World Abu Dhabi introduced the first-ever ‘Batman Run’, a Batman-themed run created as part of the various activities during ‘The Batman Season’ and held in line with the highly-anticipated release of the all-new DC movie, ‘The Batman’. Featuring exciting on-ground entertainment designed for superfans to make the most out of their Batman-inspired experience at the Park, Batman Run comprised three running routes; a 2km and a 5km race located around the perimeter of Warner Bros. World Abu Dhabi, as well as a complimentary 200m Kids Run which was held inside the Park, all of which were suited for the young and the young at heart and for those looking to fight for justice side by side with The Dark Knight.
Leading up to the ‘Batman Run’, guests were directed through social media and press announcements to register their participation online to collect their Race Bibs, a Batman T-shirt and a Batman Cape, in preparation for their first ‘Batman Run’. Fans were asked to register on the Gulf Multi Sport website and select their desired route in a fun and sportive event which granted parents and little ones a chance to spend a family-friendly experience alongside everyone’s favorite DC Super Hero.
On race day, over 500 competitive spirits flocked to Warner Bros. World Abu Dhabi, wearing Batman’s T-shirt and cape, ready to take on the challenge for a chance to earn a spot on the podium. Covered in Batman branding from start to finish, the 2km and 5km routes around Warner Bros. World Abu Dhabi’s premises witnessed happy running spirits who made sure to remember this day as the highlight of their theme park experience at Warner Bros. World Abu Dhabi. Following the 2km and 5km run, guests and families made their way inside the Park where a 200m Kids Run took place in Gotham City, before announcing the winners from each age group and crowning the top runners with Batman-embroidered medals on the podium, delivered by Batman himself at the award ceremony.
Batman Run was a fan-tastic opportunity for kids and their parents to enjoy a themed run and frame their memorable Warner Bros. moments and pictures with Batman. Guests also took part in exciting fun-filled on-ground activities such as getting crafty with the Batman Mosaic, treating themselves to a Batman waffle, watching the live demonstration of a Scribble Art artist and enjoying the face painting session for a truly Batman inspired experience. Batman fandom were taken to another level of themed experiences with the Park adorned in BATMAN™ inspired theming and a red movie inspired ambiance which was available only for a limited time during The Batman Season. Inside Warner Bros. Plaza, guests saw the Park’s sky transform to Ruby red and gazed at the iconic BAT-SIGNAL™ projection.
Nomination Title: Warner Bros. World™ Abu Dhabi’s Batman Run
