Company: Farah Experiences LLC
Company Description: Farah Experiences LLC was established in 2008 to deliver unique, world-class entertainment experiences in the United Arab Emirates’ capital, Abu Dhabi. Today, the company operates three award-winning theme parks and attractions like Qasr Al Watan and CLYMB. Farah Experiences also operates Saraya Aqaba Waterpark in Jordan. The first of its kind in Jordan and the only one in Aqaba.
Nomination Category: Event Categories
Nomination Sub Category: Art, Entertainment & Public - Entertainment Event
 Nomination Title: Winter on Italian Street
- Which will you submit for this nomination, a video of up to five (5) minutes in length or a written essay of up to 525 words? Choose one:
Essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay for this nomination, submit in this space an essay of up to 525 words describing the event: its genesis, goals, development, and results:
Total 522 words used.
Ferrari World Abu Dhabi held a festive makeover for the holidays, decked out in color and dazzle with the arrival of ‘Winter on Italian Street’ which ran from December 5, 2021, until January 8, 2022. The celebratory event was a reimagined version of the annual festive celebration which also took into consideration all precautionary measures and COVID-19 restrictions. In addition, Ferrari World Abu Dhabi ran an attempt to break a GUINNESS WORLD RECOR title® for ‘Most Contributions to a Color by Numbers’ during the festive season and successfully broke it. Local, regional, and international media showed great interest in Ferrari World Abu Dhabi’s activities and entertainment taking place during the festive season in addition to its family-friendly rides and attractions. Ferrari World Abu Dhabi was able to secure more than 450 clippings during the festive season while maintaining the highest share of voice among local theme parks during the months of December and January. The World’s Leading Theme Park was adorned with Christmas trees covered in bright colorful bulbs to light up the Park in the holiday spirit. At the Welcome Plaza, guests were able to snap a shot of ‘The Story of Winter on Italian Street’ book to commemorate the experience. This year, guests were excited to visit Snowflake Forest where they could practice their swing at Festive Trees and Tees Mini Golf featuring nine holes. Additionally, just around the corner, Italian Street filled guests with the festive spirit with themed wreaths on display adorned with nutcrackers, gingerbread and gnomes. Families and friends created priceless memories while taking photos with their favorite holiday characters: Benno the Elf, Snowglobe, Gingerbread and DJ Nutcracker. In addition, taking center stage at the Christmas event was the Candy-Cane Cabaret and the Jingle Bell Rock Band in brightly colored costumes, bringing vintage toy soldiers to life as they stomp in rhythm, creating the heartbeat of the park. Moreover, little ones were challenged to take on the magical Snowglobe Quest by searching for hidden snow globes around the park to redeem special prizes. Signature experiences including Holly Jolly Crafts and Gingerbread Factory also happily welcomed families to create some festive masterpieces. Ferrari World Abu Dhabi guests had the chance to take part in breaking a GUINNESS WORLD RECORD® title for ‘Most Contributions to a Color by Numbers’ of an artwork featuring a drawing of the park’s festivities and popular attractions. Families and friends from across the nation attempted to and successfully broke the record title with 4,826 contributions. Charles Leclerc and Carlos Sainz Jr., who are the official Scuderia Ferrari F1 drivers, also raced into the action and helped accelerate the World’s Leading Theme Park to success with a new Guinness World Record during their visit to the park and during the Abu Dhabi Grand Prix season. Guests were delighted by the ambiance of the one-of-a-kind winter festival that showcased international talents during the festive season and were happy to also take part in breaking a GUINNESS WORLD RECORD® title. This Christmas-themed event, complete with activities and attractions galore, brought guests in the capital to witness the magic of the festive season with a Ferrari-themed twist.
- Optionally, you may list creative and production credits for your event - a list of the people and organizations that contributed to its development:
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