Company: Geisinger, Danville, PA
Nomination Submitted by: Geisinger- Silver Circle
Company Description: Founded more than 100 years ago by Abigail Geisinger for her central PA community, Geisinger has expanded to become a coordinated intersection of services and providers – primary care and specialists, hospitals and trauma centers, insurance, medical education and research. But what makes Geisinger unique is the patients and communities who are the focus of everything – our essential partners.
Nomination Category: Annual Report & Other Publication Categories
Nomination Sub Category: Other Publication - Association or Non-Profit
 Nomination Title: The Circle
- Date this publication was first distributed:
The Circle newsletter, in its current format, began monthly distribution in January 2020. The submitted newsletters for contention are from 2021.
- Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):
Total 197 words used.
The Circle is the supporting publication for Silver Circle, a free membership for people aged 55+ within reach of Geisinger, a Pennsylvania-based health system and insurer. Our brand awareness goal is to earn trust and lead readers’ interest toward our senior-focused primary care model and Medicare advantage plans. The Circle, a 12-page newsletter, boasts a monthly direct mail readership of over 40,000. The content theme embraces four pillars of living life to the fullest: Health (how to keep both body and mind fit and healthy), People (the way you connect with family, friends, and community), Finance (ways to save, ways to spend better, how to get assistance when needed) and Play (the time that’s just about you- pursuing a passion, learning a new skill, or simply relaxing and having fun). Through the pandemic, The Circle has provided upbeat material. Readers often share comments about their monthly edition giving them a feeling of connection, mental enrichment from the Word Search puzzle and Crafting Corner. Due to enjoyment of the magazine, readers regularly express a positive bias towards seeking Geisinger for their healthcare and health insurance needs, as well as suggesting their friends and family do the same.
- Provide the applicable creative and production credits for this entry:
Linda Rowe, Program Manager/Editor
Jill Gribble, Program Coordinator
Amy Gingher, Program Coordinator
Beth Kaszuba, Managing Editor
Leena Hashim-Waris, Graphic Designer
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