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BACKGROUND The COVID pandemic put businesses on pause. People focused more on helping each other survive rather than seeking profit. As businesses adapted and started opening up again in 2021, some became more compassionate of the people around them and reevaluated what they stood for as companies. This was known as the Great Reset. Business leaders no longer looked solely at profit as the bottom line but also considered their effect on communities and the environment. Globe Business spotted this opportunity to build deeper connections with these business leaders. Through its thematic campaign “Own Greater Tomorrows”, Globe Business helped leaders and enterprises realign their ESG metrics, rebuild their processes, and navigate the Great Reset.
RESULTS The thematic video exceeded the performance of the 2020 material. It was able to garner a total of 17.7 million impressions across Facebook, YouTube, Twitter, and LinkedIn (v 11.8 million impressions of the 2020 campaign material) and 7.9 million video views. Aside from these, the material also generated 14,136 clicks on Facebook and LinkedIn. This has resulted in the campaign winning a Gold Stevie Award for Innovation in Branded Entertainment videos from the 2022 Asia-Pacific Stevie Awards.
Nomination Title: Project Eagle Thematic Video 2021
