HeyMo The Experience Design Company, Istanbul, Turkey: AUTOSHOW MOBILITY 2021

14 September - 20 October, 2021

The automotive industry is one of the areas that uses technology at the forefront. By continuing to carry this flag, Autoshow Mobility 2021 has been realized as the first 100% digital autoshow experience not only in Turkey but also in the world.

The Automotive Distributors Association (ODD), which plays an active role in the strengthening and growth of the automotive industry in Turkey, is launching the Autoshow expos. Like many industries in the world, the automotive industry also went through a difficult period under the conditions of the Pandemic. With the pandemic conditions and the development of digital communication, we were expected to build digital Autoshow Mobility on a rich platform that eliminates space and time limits, where all visitors can access from anywhere at any time, see valuable brands together and share the excitement, have a quality experience at the stands of the brands, watch the broadcasts and communicate with the brands.

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The first digital Autoshow organized by ODD was designed as an enjoyable and exciting experience for 23 participating automobile&4 motorcycle brands,sector representatives and automotive enthusiasts. There were 15,500 different contents in this digital expo.With the Panoskin&GoThru infrastructure,we’ve brought together the visitors on a single platform without downloading any intermediate programs,in a smooth and fair way,on a microsite that can be accessed only with an internet browser from mobile&desktops all over the world,offering 8K image quality and offering instant 1.5 million pixel value.It’s called as the most comprehensive META project that can be experienced either manually from mobile device or with VR glasses. New models of some automobiles were launched in this platform.With the hybrid broadcast method,these launches allowed the brand representatives in the Augmented Reality Greenbox(XR) studio to be positioned in their booth areas,next to the cars that were launched. Autoshow Mobility 2021 is shown as the world's most comprehensive digital expo event.
Result of 36 days: 
500 thousand+ visitors reached
Visitors from 128 countries visited the site
541 navigable areas were designed
7 sponsors supported
More than 230 models were exhibited - from 23 car brands,4 motorcycle brands