Company: HG Insights, Santa Barbara, CA, USA
Company Description: HG is the “Holy Grail” of data-driven insights. We help you Go-To-Market confidently through self-served, fact-based technology insights essential for accelerating growth. Refined from over 20 billion unique sources, our insights empower you to accurately size your markets, efficiently allocate your resources, prioritize accounts, target the right prospects and increase revenue.
Nomination Category: Product & Service Categories - Business Technology Solutions
Nomination Sub Category: Business or Competitive Intelligence Solution
 Nomination Title: HG Insights' Market Intelligence Solution
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
January 13, 2021: HG Insights Launches New Market Intelligence Product to Help B2B Companies Improve Their Go-to-Market Performance
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 346 words used.
Businesses use incomplete or incorrect data too often—and it’s costing individual companies almost $10M/year (Gartner).
As a business and market intelligence industry leader, HG Insights continues to innovate and develop data-science-driven business insights products to support businesses through pivots and drive market share growth. Our latest impactful product serving the business tech market is the HG Market Intelligence solution. This HG offering bridges the gap between market and account-level business intelligence.
By harmonizing IT install, spend, contract, and intent data, HG’s Market Intelligence solution reveals not just what technology companies purchase, but when and why they buy. This business intelligence can be used for planning which markets to enter, optimizing sales territories, focusing on accounts with the highest propensity to buy, and executing data-driven Go-To-Market strategies to maximize chances of closing. HG’s Market Intelligence allows customers to Go-To-Market with confidence, capture market share quicker, scale with velocity, and maximize revenue and ROI using data-driven insights.
Unlike traditional top-down research, HG’s Market Intelligence provides granular business insights based on 10 years of detailed market and account intelligence. The platform allows our customers to instantly understand the size, shape, and structure of their market. Our tool also provides a unique ability to customize the market view so that it consists only of the companies that match their ideal customer profile (ICP).
For example, we allow users to customize their target market by region, country, industry, and a variety of different business, market, and account intelligence relevant data points. Further, they can drill down even more to see detailed technology installation information on all their accounts within a defined market, geography, or industry to identify companies with the highest propensity to buy their specific solution.
This is game-changing intelligence that allows our customers to plan, optimize and execute their GTM strategy in a data-driven way. It’s also the type of information that helps revenue teams reduce costs and drive faster revenue growth because they’re now focused on the accounts with the highest likelihood to buy and not wasting time on prospects that have no intention of buying from them.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 318 words used.
As evidenced by laudatory articles, inclusion in prestigious market reports, and widespread customer adoption, the reception of our Market Intelligence tool was enthusiastic in both customers and the broader industry. After the launch of our Market Intelligence tool in Q1 of 2021, approximately 20% of HG's customers had adopted the Market Intelligence tool by the end of the year.
Due to this warm reception, customers have been quick to volunteer case studies (below), feature the tool in use cases, testimonials, and roundtables (available upon request), and write strong reviews on software review sites (159 5-Star Reviews on G2). Further, LinkedIn invited HG Insights to present how the tool is used at an annual conference.
Sterling Product Reviews
Customer Testimonials
- “The HG Insights Market Intelligence platform allows us to segment and target our marketing outreach more precisely. We can now identify the specific technology products our prospects have installed and what they spend on them by IT category, industry, region, and a variety of other attributes that are important to us. As a result, we’re able to fill our pipeline with the right type of prospects, close deals faster, and avoid wasting our marketing budgets on accounts that aren’t a good fit for us.”
- Andrea Leonhardt, Equinix
- “The HG Insights IT spend data broken down into different budget categories is amazing, and so is the detailed tech install base view. HG Insights helps us identify which accounts our sales team should pursue so that we don’t waste resources on prospects that don’t have the intention or budget to buy from us. The result is that we’ve become a lot more strategic in our decision-making and much more efficient at finding and winning new accounts.”
- Paul Gibbs, Juniper Networks
Case Studies
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 78 words used.
- Market Intelligence Use Case (with Scott Smyth)
- Market Intelligence By Persona
- Market Intelligence Demo (with David Crossman)
- Market Intelligence Data Sheet
- Market Intelligence Market Report
- Market Intelligence Step-by-step Walkthrough Guides
- HG Insights Recognized in 2021 Gartner® Market Guide for Revenue Data Solutions
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