IBM - Best User Interface

Company: IBM, Armonk, NY, USA
Company Description: IBM is a values-based enterprise of individuals who create & apply technology to make the world work better. Today, more than 400,000 IBM employees around the world invent and integrate hardware, software and services to help forward-thinking enterprises, institutions and people succeed on a smarter planet.
Nomination Category: Website Specialty Categories
Nomination Sub Category: Best User Interface

Nomination Title: Sales Transformation Simplified

When was this web site or blog first published? October 2019.

IBM Sales Dashboard (ISD) is developed as a one-stop solution for all Business analytics to support Sales leaders to derive real time insights with best-in-class user experience by integrating data from various sources into a single platform. Visuals speak for a thousand words. Keeping this in mind, the primary user interface was conceptualized with best visualizations, that enhanced forecasting and strategic decision making.

ISD is designed with user-friendly interfaces and customizable layouts which makes it highly interactive while navigating within the different sections on the dashboard. Users are facilitated to capture the actions from business review in an online editor, collaborate with users and share with leaders for further actions. Features like AI based visual analytics, Easy navigation, Drill through, Drill-up/down to lower granularities has modalized the tool to be self-serve & adoptable which in-turn makes it a powerful source of data visualization and analysis.

Key Achievements:

Cost Savings: Approximately $1M annual cost savings for IBM

Productivity: Analysts save ~40% of their analysis effort every week

Client Experience: Offering recommendations helped IBM aligned closely with Client needs, approximately 30% of the recommendations converted to closure
Go-to-Market Strategy: helps Sales Leader to align their go-to-market strategy to achieve organization’s sales mission