Company: IBM Institute for Business Value
Company Description: The IBM Institute for Business Value is IBM's thought leadership think tank.
Nomination Category: Thought Leadership Categories
Nomination Sub Category: Achievement in Thought Leadership
 Nomination Title: IBV Institute for Business Value Thought Leadership
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated achievements, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
If you are providing written answers to the questions for this category, you must answer this first question: Briefly describe the nominated organization: history and past performance (up to 200 words):
Total 194 words used.
- The IBM Institute for Business Value (IBV) celebrated its 20th anniversary in April 2022. In the past two decades, the organization has served as the independent global thought leadership think tank for IBM.
- In 2021, IBV’s China team produced 77 reports and 2 books, generating 51 media articles and 130,000 engagements on Weibo and WeChat.
- In 2021, IBV’s Japan team produced 22 reports, which were viewed by more than 73,000 people, a 414% increase over prior year.
- In global thought leadership rankings conducted by Source Global, IBV ranked in the Top 4 for the past 12 years, ranking #1 in six of those years. Most recently, IBV ranked #2. IBV’s content rated most highly in differentiation (telling readers something they haven’t heard before that can help them NOW) and resilience (producing consistently trustworthy content).
- IBV routinely develops regional perspectives using original data collected as part of global studies. For example, the 2022 CEO study on transformational sustainability included interviews with 3,000 CEOs from 43 countries. These reports generated 182 media articles around the world, including stories in Brazil, France, UAE, Italy, Egypt, Argentina, Chile, China, India, the US and the UK.
- If you are providing written answers to the questions for this category, you must answer this second question: Outline the organization's thought leadership achievements since the beginning of January 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 231 words used.
- The IBM Institute for Business Value (IBV) created a full portfolio of COVID-related thought leadership content to help leaders around the world, across industries and disciplines manage through the pandemic and emerge stronger, which resulted in more than 100K downloads since March 2020, and these still rank as some of our most-read reports. Earned media coverage in global publications including: WSJ, Good Morning America, Forbes, Bloomberg, Bangkok Post, Fox News, Mundo RH, IANS, CNBC. Used as reference data in material from McKinsey, Zoom, World Economic Forum.
- Drove diversity & inclusion conversations among business leaders by producing research-informed insights highlighting leadership challenges in various constituencies supporting women, Black, Asian, Hispanic and LGBTQ+ leadership equality. Earned media coverage in Bangkok Post, Fortune, CNBC, >Fast Company, Forbes, HR Executive, Economic Times, and Medium, among others.
- We have two decades of producing comprehensive annual reports and analyses of CEO priorities, as well as in-depth perspectives from other C-suite roles, providing business, technology and societal insight for leaders around the world and across industries. Specific studies are produced in about 20 countries and local languages. Earned coverage in: Fortune CEO Daily, Tech Insider, top story on LinkedIn News, Sydney Morning Herald, Chief Executive, Globe & Mail, Forbes, Yicai (China)
- IBV’s thought leadership enables far-future-focused business strategy conversations with significant productions such as the Quantum Decade hardcover book, also available in translations and in a digital edition.
- If you are providing written answers to the questions for this category, you must answer this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 192 words used.
- In an unpublished double-blind survey of 3,000 global executives exploring the quality and value of thought leadership, IBV ranked #1 among technology consulting firms and in the top three among business consultants with respect to consumption, purchase intent and trust. In the same double-blind survey, 79% of US executives say they trust IBV thought leadership, and 25% say they have made a specific purchase decision based on IBV thought leadership. (Survey conducted in 2021 among CEOs, CIOs, CTOs, CSCOs and CFOs of organizations with average revenue of $28 billion.)
- IBV’s website traffic increased by 65% and engaged use increased by 53% since 2020, largely as a result of the valuable nature of our annual C-suite studies, along with COVID and diversity reports.
- The number of users of regional Point of View reports has more than doubled in the past 6 years.
- IBV’s overall social audience grew 24% since 2020, improving engagements and shares. In addition, IBV averages four times higher than benchmarks for both Twitter and LinkedIn engagements.
- In China, our thought leadership team garnered more than 130,000 engagements in 2021 as a result of activity on Weibo and WeChat.
- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 66 words used.
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