Company: Impartner, South Jordan, UT
Nomination Submitted by: SnappConner PR
Company Description: Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels.
Nomination Category: Product & Service Categories - Business Technology Solutions
Nomination Sub Category: Relationship Management Solution
 Nomination Title: Impartner PX™ PartnerExperience
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
September 17, 2021
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 316 words used.
Impartner, the global leader in SaaS-based channel management and Partner Relationship Management (PRM) technology, recently released Impartner PX™ PartnerExperience—a sleek, revolutionary PRM interface built from the ground up to meet the specialized needs of partners. Impartner PX puts the business enablement data partners need to manage their pipeline and grow their business front and center, eliminating the need to dig through marketing-driven websites to find information.
With Impartner PX, vendors can instantly configure partner experiences using Impartner PXStudio™, a robust suite of "opinionated" drag-and-drop, widget-based tools that capture best practices. The feature was tested in thousands of real-world settings in some of the most demanding industries, including high-tech, cyber security, telecom, manufacturing and more.
Specifically, Impartner PX features the following benefits:
- For partners:
- Industry's freshest, most modern and intuitive partner interface
- Clean, simplified views of the data that matters most without having to sort through non-relevant information for leads, program status, MDF allocations, training requirements and more
- Pipeline management with Pipeline Manager, a new CRM-like experience that acts as a customer database to manage and track leads, build a sustainable sales pipeline and more. Partners using Impartner's Through Channel Marketing Solutions can automatically import data into their Impartner TCMA solution to generate and manage automated marketing campaigns.
- For vendors
- Unrivaled flexibility and agility to speed time to market, scale and embrace best practices with PXStudio. PXStudio leverages "opinionated" engineering design principles that capture best practices and offer up customized configurations field-tested in thousands of real-world settings for programs with just a few partners or hundreds of thousands of partners worldwide.
- Customizable partner experiences using Impartner's new PXStudio Widgets. These extensible, drag-and-droppable functions make it easy to customize dashboards for different partners no matter their company type, geography, business model, technology specialty or level of engagement.
- Easily adjustable partner experiences that are 100% configurable by channel teams without turning to their vendor or taxing internal IT departments.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 350 words used.
Accenture estimates that 75% of revenue flows through indirect sales. The enterprise sales talent shortage caused a reported 75% of companies to miss revenue targets. If a company isn’t using a modern PRM solution, it risks falling behind companies that are.
Impartner is a leader in the $3 billion channel management technology market, which is expected to grow to 5.6 billion in the next 3-5 years. The PRM portion of the market is expected to double to almost $900 million by 2025, while TCMA (Through-Channel Marketing Automation) growth should reach $1.2 billion by 2023. As companies shift from resiliency to scalability, the channel has never been more critical.
For the first time, global spending on information and communications technology (ICT) is expected to top $5 trillion this year. The global pandemic has accelerated spending on digital transformation. In a survey, IBM found that 59% of customers were accelerating digital transformation projects due to COVID-193. McKinsey & Co. similarly found that COVID-19 “pushed companies over the technology tipping point” in 2020 and 2021, transforming business forever.
Impartner PX™ PartnerExperience supports this revolution. The product brings to life the best practices of real-world settings in some of the most demanding industries, including high-tech, cyber security, telecom, manufacturing and more. Impartner's new PX interface is available immediately for SMBs and emerging companies—extending to corporations of all sizes later in the year.
Impartner PX™ PartnerExperience has helped increase Impartner’s sales and company valuation. In October 2021, Impartner announced new funding from Brighton Park Capital, totaling $50 million. This money is fueling additional growth initiatives and advancing the company’s mission to help organizations everywhere improve their competitiveness through tech stack modernization.
Impartner customers, who range from SMBs to Fortune 50 across multiple verticals, see tremendous value from the use of Impartner's platform, including an average of 32% growth in channel revenue and a 29% reduction in administrative costs in the first year of use. 78% of Impartner’s customers say they have a competitive advantage and 77% report ROI payback in less than 18 months. Impartner’s clients include Honeywell, Xerox, T-Mobile, Qualtrics and more.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 67 words used.
1. Research In Action's Vendor Selection Matrix for Partner Management Automation (PMA) -- Impartner ranked No. in this report with the highest score. See slide 22 for ranking
2. The Forrester Wave™: Partner Relationship Management, Q4 2020 - Impartner ranked as a leader just behind Salesforce. You can view and download the report here, page 3 of the report (page 4 of the PDF has the rankings).
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