Company: in77,Hangzhou,China
Company Description: In77 has carried out a series of property image upgrades in order to cooperate with the renovation of the Hubin Pedestrian Street. While retaining the traditional architectural features such as arcades, it also incorporates fashion elements, integrating urban culture and modern features. The blend of old and new, the perfect integration of old buildings and new trends.
Nomination Category: Event Categories
Nomination Sub Category: Art, Entertainment & Public - Cultural Event
 Nomination Title: The in77 Organization's 2022 Under One Person Exhibition
- Which will you submit for this nomination, a video of up to five (5) minutes in length or a written essay of up to 525 words? Choose one:
Essay of up to 525 words
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
- If you are providing a written essay for this nomination, submit in this space an essay of up to 525 words describing the event: its genesis, goals, development, and results:
Total 366 words used.
Nowadays, comics, a cultural symbol of socializing between young people, play an important role in attracting them in a highly homogeneous commercial environment. Survey has shown that comics take up 20% in the top 50 IPs in the digital culture industry. For example, Tencent Comics has a monthly active user of 200 million. “Under One Person”,one of the most influential Chinese comics IP, is one of the most popular comics among young people. Also, the comics conveys the unique connotation of "I have my own way", which echos a lot with young people as they have diverse personalities and pursuits.
in 77 worked with “Under One Person”to launch this commercial Chinese comics show. It is the first of its kind at home and themed on “Under One Person & Outcast Future”, which was a magnet for many comics lovers. “Under One Person”, based on Taoism, creates a mysterious world for characters to purse self-growth. This partnership was first of its kind and offered a new way for commercial shopping center to attract young consumers. The show ran from 3 April to 30 May in Hnagzhou and took the lead in adopting the trendy cyberpunk style in the industry. There were six parts of “Under One Person”. In the Raten Taishou, impressive battles were staged through arcade games. And the weirdos helped you to complete different tasks and you could enjoy an unique and amazing journey in the Weirdo World Station. Also, you had a chance to appreciate the gracefulness of the master and his disciples. Besides, there were a mysterious and attractive bar and a life-like delivery warehouse. During the show, the traffic exceeded 13 million with 80% aged 15 to 30. The year 2021 witnessed the flourishing of Chinese comics. Aided by“Under One Person”, in 77 has explored a new means of cooperation between commercial sites and comics IP among young people. This unique and enjoyable show caters to the consumption habits and tendency of the young people, and helps to bring a number of young consumers to in 77. This cooperation is a good start for future comicss to go commercial as it not only accumulates experience and also gathers popularity and recognition.
- Optionally, you may list creative and production credits for your event - a list of the people and organizations that contributed to its development:
| Attachments/Videos/Links: |
|---|
|
