Jabmo - Best Advertising or Campaign Management Platform

Company: Jabmo
Entry Submitted By DPR Group, Inc.
Company Description: Established in 2014, Jabmo is the leading provider of Account-Based Marketing (ABM) technology and services for B2B organizations worldwide. Headquartered in Paris, the Jabmo team has helped some of the world’s largest manufacturing and life sciences companies leverage digital ABM to drive engagement, sales, and revenue with key clients/prospects.
Nomination Category: Product & Service Categories - Content & Content Technology Solutions
Nomination Sub Category: Advertising or Campaign Management Platform

Nomination Title: Jabmo's Innovative Omnichannel ABM Platform Solution

If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:

Jabmo, the leading provider of Account-Based Marketing in manufacturing and life sciences and the only international ABM platform, released the latest update (Version 4.1) to their platform on January 12th, 2021. This made it the first Omnichannel ABM platform that provides both IP-based analytics and integrated analytics straight from the marketing channel source.

Initially launched in July of 2018, the Jabmo R&D team has stayed agile and continually provided updates to their ABM platform as part of their customers' monthly subscription. The original product utilized IP-based analytics to track anonymous buying group activity at an account level making it a vital foundation for any account-based marketing program..

Each new version of the platform brought new integrations with marketing platforms now providing B2B marketers with a single source of truth for their account-based marketing programs . The first version, V1, solely offered IP analytics. V2 brought in integrations with Demand Side Platforms (DSP’s) while pulling in account-level ad engagement data.

V3 incorporated marketing automation and LinkedIn integrations.

Now, V4, the latest version featured in this award nomination, added integrations with Facebook, Instagram, and Google, making it the first global omnichannel ABM platform.

Jabmo’s V4 direct integrations with Facebook, Instagram and Google provide an unfiltered view of how key accounts are consuming and engaging with marketing content, including social posts, social media ads and retargeting. V4 now provides the whole picture of account-level engagement across all major marketing channels. This product is able to show the overall view of anonymous user activities across channels and what they consumed on a company website. Historically, IP analytics could track a lot of omnichannel website activity but lacked marketing engagement data from the “walled gardens” that keep their user and account level data to themselves. This includes social media such as Facebook, Instagram, Google and LinkedIn. A key advantage of the Jabmo Omnichannel ABM Platform is that customers no longer have to jump between several different platforms in an attempt to measure the results of their marketing campaigns at an account level. Now, B2B marketers can get a comprehensive view of how the entire marketing program is performing at an account level, all in one platform.

This update has greatly helped Jabmo customers with their B2B marketing programs. One customer said, ‘With Jabmo’s ABM platform, we now have a complete view of how our key accounts are engaging with our marketing content across all channels so that our team can better grow target account engagement while tracking the ROI.’ Around a quarter of Jabmo customers have successfully launched the V4 update and the results are tremendous since the synergistic omnichannel effect leads to an increase in overall account engagement. Depending on the number of users, the average subscription cost is $65,000 annually for the Jabmo Omnichannel ABM platform. Most Jabmo customers choose to also purchase campaign and media services along with this subscription. The satisfaction and utilization from customers for V4 of the omnichannel ABM solution has exceeded Jabmo’s expectations and they are excited to continue providing their customers with a transformational B2B marketing experience. In fact, this fall, Jabmo will release V5 of this platform to incorporate ABM CTV, a revolutionary B2B video advertising offering for streaming services.

Peter O’Neill, Research Director, from Research In Action GmbH commented on Jabmo being selected as a market leader in the Vendor Selection Matrix for Account Based Marketing, “The ABM vendor landscape is bewildering. Ranking in the leadership category proves that Jabmo is providing innovative solutions to help companies modernize their marketing. Working with more than 60 manufacturers and life sciences companies has enabled Jabmo to build a deep understanding of the corporate hierarchies critical to engaging effectively with large, diversified organizations. In addition, Jabmo’s European roots mean it is expert in privacy regulatory issues like the General Data Protection Regulation (GDPR).”