Company: Jaime Gill, Communications Consultant, Phnom Penh, Cambodia
Nomination Submitted by: The Bee Keeper
Company Description: Jaime Gill is a freelance communications consultant writing for Box Clever Creative, a one-man agency based in Phnom Penh, Cambodia. He works with large development agencies including UNICEF, smaller non-profits including Phare Ponleu Selpak and ISF Cambodia, corporate clients including Microsoft, and start-ups such as The Beekeeper.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Communications Professional of the Year
 Nomination Title: Jaime Gill
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominee since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominee: his or her history and past performance (up to 200 words):
Total 200 words used.
For two years, freelance communications expert Jaime has been on a mission to help NGOs protect Cambodian children from COVID-19’s impact. He’s also supported Cambodia’s remarkable, vaccine-driven recovery. Much of his work was pro-bono, subsidised through paid projects with UNICEF, the EU, and WFP. Children in developing nations were particularly vulnerable to COVID’s educational and economic consequences. Having worked for Cambodian education NGOs for 5 years, Jaime feared much progress would be erased. Quitting his full-time job, he went freelance so he was free to work where he’d have most impact. Since 2020, he’s helped promote one of the world’s 10 most successful vaccination campaigns, invented a safety-promoting sport called Social Distance Football, broken a Guinness World Record to fundraise for a struggling NGO, supported a groundbreaking youth-mentoring programme, and called national attention to a COVID-related learning crisis. He’s now working on developing a national mental health campaign. His communication campaigns won 22 international awards, including 4 Gold Stevies, a Gold Shorty Award for Creative Consultant and Silver Stevie for Communications Professional. Before Cambodia, Jaime worked in London PR/communications, ultimately as a multi-million disability charity’s Head of Press. He launched media campaigns doubling voting by disabled people in UK elections.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the nominee's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 250 words used.
March-2020: left full-time job at NGO TLC (after launching media campaigns winning 9 international awards) to work with NGOs directly protecting Cambodian children from COVID-19, including development agencies operating at national level and smaller community-based NGOs.
April-2020: set up freelancing business www.boxclevercreative.com to win clients to subsidise pro-bono work. Microsoft and UNICEF were clients within 6 months. Launched Beekeeper, a new organisation tackling Cambodia’s growing mental health crisis.
May 2020: worked pro-bono for ISF Cambodia, inventing new safety-promoting sport, Social Distance Football. Explainer video viewed by 60,000+ young Cambodians online, generating media coverage across four continents.
September-2020: became UNICEF lead writer, supporting team to help Cambodian Government raise awareness of COVID safety, promote vaccines and debunk misinformation. Cambodia now one of ten most vaccinated countries globally.
March-2020: worked pro-bono with arts/education NGO Phare which faced closure after public performances closed. Proposed media campaign and fundraiser driven by a Guinness World Record attempt for longest circus: show smashed fundraising targets, gained massive international media attention reaching 20 million, won 11 awards.
[REDACTED FOR PUBLICATION]
November-2021: worked on UNICEF Cambodia’s first youth-campaign mentoring project, leading to 13 new social change campaigns, generating content reaching 2.8 million and 7 national media features.
March-2022: supported launch of UNICEF/Cambodian Government report into schoolchildren’s learning loss during COVID, securing front-pages across national newspapers.
May-2022: UNICEF team granted platinum by Hermes Creative Awards for work between 2020 and 2022.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 246 words used.
Jaime leapt into the unknown when he left his full-time job to freelance as COVID started, resulting in his most creative, impactful work yet.
Having fallen in love with Cambodia and worked with several NGOs educating disadvantaged children, he knew COVID-19 could reverse progress he’d witnessed. He therefore declined [REDACTED FOR PUBLICATION] advice to repatriate at COVID’s peak, deciding to stay and work to protect these gains. As well as paid contracts with UNICEF, the EU and WFP, he worked pro-bono for smaller NGOs Tiny Toones, ISF and Phare.
Since 2020, his work won 19 international awards for 5 different communications campaigns for 4 different clients:
- Anti-violence campaign (TLC, 4 awards, including Festival of Media global award)
- Multimedia storytelling (UNICEF, 2 awards)
- Inventing and promoting a new sport (ISF, 2 awards)
- Promoting record-breaking event (Phare, 11 awards, including 4 Gold Stevie IBAs)
- Launching youth-campaign incubator project (UNICEF, 2 awards).
Most importantly, these campaigns had real-world impact, keeping education NGOs alive and informing millions of children on COVID-safety and vaccines. These achievements may be unprecedented by a solo communications professional, leading to Jaime winning a 2021 Shorty Phenom Award as Best Creative Communications Consultant. He also became a thought-leader, writing articles in national newspapers championing creativity, education, and children’s rights in post-COVID recovery.
Jaime has developed a network of Cambodian photographers, film-makers, influencers, activists and communicators. The international awards put Cambodia and these talents on the global map, helping the country’s creative industries in the challenging recovery ahead.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 250 words used.
For a communications award, the best evidence is media coverage. Attached is a booklet compiling the 20 best media features, opinion pieces and news stories placed by Jaime between May 2020 and May 2022, including features in English, Cambodian, Mandarin and French. 10 of these features are highlighted below and submitted separately:
Submission#1: October-2021 Article by Jaime on the power of creativity for Phnom Penh Post (PPP), Cambodia’s leading newspaper (published in Cambodian and English languages).
Submission#2: August-2021 Full-page feature in PPP on Phare winning 4 Stevie International Business Awards, after record-breaking success of Jaime-devised circus gala.
Submission#3: July-2020 Feature in South China Morning Post featuring Social Distance Football, the sport Jaime invented to promote COVID-safety for ISF Cambodia.
Submission#4: April-2022 Front-page PPP feature on how learning loss is damaging schoolchildren post-pandemic, based on Jaime press release.
Submission#5: March-2021 Feature by Jaime for Khmer Times, Cambodia’s leading English language newspaper, promoting first COVID vaccines in Cambodia and encouraging take-up.
Submission#6: August-2021 Full-page feature in PPP on Phare winning 4 Stevie International Business Awards after its record-breaking circus gala, pitched by Jaime.
Submission#7: January-2022 PPP feature on climate change anthem collaboration between Tiny Toones (NGO supported pro-bono by Jaime) and UNICEF.
Submission#8: March-2021 What’s On Phnom Penh feature on Phare’s record-breaking event. Submission#9
December-2021 Full-page opinion piece in PPP by UNICEF Cambodia’s Official Representative, ghostwritten by Jaime, exploring the pandemic-driven children’s rights crisis.
Submission#10: December-2021 Full-page feature by Jaime in Khmer Times showcasing UNICEF’s work protecting children during the pandemic.
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