LLYC - Best Internal/Employee Communications Video

Company: LLYC
Company Description: We are a global communications and public affairs consulting firm. We help our clients make strategic decisions within the disruptive and uncertain context in which we live, taking into account their reputational impact. And we collaborate with them to successfully execute them so that they can achieve their business goals, defend their social license to operate and increase their prestige.
Nomination Category: Video Categories
Nomination Sub Category: Internal/Employee Communications

Nomination Title: Family First

Date this production was first released/publicly viewed: 30/10/2020

On March 5, 2020, ten days before the declaration of the State of Alarm in Spain, the 3,500 employees of EY Spain at its headquarters in Madrid were sent home as a result of the first positive case of COVID-19. EY was the first Spanish company making that decision.

Aware of the historical moment that the country and the company were going through, the decision was made to document the entire process until the professionals returned to the office, with the aim of creating a brand film that would

-Document a historical moment.
-Highlight EY’s commitment with their employees.
-Consolidate the “EY Family” concept.

The result was a 20 minutes film based on employees' testimonies and the results show that they objectives were achieved:

-95% employees think that communication was TRANSPARENT AND CONSTANT
-80% feel they are THE TOP PRIORITY for the company
-98% are PROUD TO WORK at EY
-Best engagement rates in EY EMEIA region3.175 employees at the Brand Film premiere
-Brand Film has +6,000 views (out of 4.700 employees)
-4,5/5 Employee rating (Brand Film)
-70% employees shared it in their SM (Brand Film)
Provide the applicable creative and production credits for this nomination:

A film by EY Spain
Produced by Estudio LLYC
Executive Producer Goyo Panadero
Director: Ana Folgueira
Production Managers: Carlota Jiménez de Andrade Inmaculada Vela
Script: Ana Folgueira Carlota Jiménez de Andrade
Cinematographer: Javier Ordoñez
Production: Pilar Medrano
Camera operators: Luis Heras and Víctor Lecha
Editing: Javier Ordóñez