Company: Look, Salt Lake City, UT
Company Description: Look is a full service creative digital agency specializing in visual brand design, marketing strategy, digital execution, and customer acquisition.
Nomination Category: Website Categories
Nomination Sub Category: Health Products & Services
 Nomination Title: ASEA Global Website and E-Commerce Experience
- When was this site or blog first published?
June 2022
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 195 words used.
ASEA produces and sells a variety of products built on their proprietary redox technology that supports a healthy lifestyle starting at the cellular level. While this site could feel very clinical, our team worked to create a modern and highly interactive site that brings over two dozen previously detached web experiences together, adapts to 35 markets and updates for 23 languages. Their new website not only incorporates online sales, a new portion of their business, but also highlights the science behind their products and their athlete ambassadors. And while the site dives into the health and wellness benefits of each product individually, it also strives to connect the product lines and illustrate the benefits of using the products as a collective. Derek Woodward from ASEA put it best, when asked about the new site he said, “The new ASEA website has been designed with a very modern ecommerce look and feel, everyone we present the new website designs to is left with a lasting good impression that we want our customers and associates to experience. We want our users to be ‘wowed’, and I strongly believe each page they visit will generate that reaction.”
- List the appropriate creative and production credits for this entry:
Look - Design, Development, Content
ASEA - Development, Content
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