Company: Lotame, Columbia, MD
Nomination Submitted by: Crenshaw Communications
Company Description: Lotame delivers flexible data solutions to future proof connectivity and drive performance across all screens. Marketers, publishers, and platforms rely on our innovative and interoperable solutions, powered by our identity platform, to onboard, enrich, and address audiences.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Technical Innovation of the Year - At Organizations With Up to 1,000 Employees
 Nomination Title: Lotame, Technical Innovation of the Year
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 187 words used.
Data accessibility and audience addressability on the open web are threatened. Walled gardens use consumer privacy as a guise to justify shutting off data connectivity — a calculated move that lines their pockets by monopolizing ad spend and eyeballs. Lotame is the only global and independent company with the ways and means to keep data connectivity alive and available to all.
Founded in 2006, Lotame future proofs data connectivity to drive performance. It enables marketers, publishers, and platforms to onboard, enrich and address audiences across the global open web and beyond. Guided by its legacy, Lotame facilitates greater collaboration and partnership using its global reach, industry-wide relationships, and flexible data solutions powered by an identity platform. With Lotame, ecosystem players can increase performance and respect consumer choices. Lotame has been the recipient of many honors including:
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AdExchanger’s Programmatic Power Players
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Adweek’s Reader’s Choice: Best of Tech Partner for Audience Management
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#1 Leader Data Management, G2’s Spring 2022 Grid Report, fourth consecutive quarter
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Chief Privacy Officer Amy Yeung awarded “change-maker” in Folio & AdMonsters’ Top Women in Media and Law.com Women, Influence & Power in Law Awards
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 222 words used.
Since launching in 2020, its identity solution Panorama ID has become one of the most adopted cookieless identifiers, deployed by more than 19,000 publishers globally. Panorama ID resolves and extends known and unknown users for targeting, analytics or attribution and allows clients to buy high-quality data across all environments. Some of the largest SSPs and DSPs support Panorama ID, which enables advertisers to seamlessly target prepackaged/custom audience segments and utilize people-based attribution and frequency capping across all browsers on the open web. Among the 100+ partners that support Panorama ID are SSPs Pubmatic, OpenX, and Magnite, DSPs MediaMath, and leading data partners such as Dun & Bradstreet, ShareThis, and Throtle. Most recently, Google has authorized the use of Panorama ID within its Encrypted Signals for Publishers (ESP) across Google Ad Manager (GAM). Through this integration, publishers are able to pass encrypted first-party signals via Panorama ID in the bid stream to SSP and demand-side platform (DSP) partners. Panorama ID has also been proven to work more effectively than targeting with cookies for marketers and publishers:
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 246 words used.
Lotame’s identity solution is proving that advertising on the open web is sustainable, profitable and privacy safe. The company has done and continues to do the work necessary to make their connectivity solution compliant and respectful of user privacy in every jurisdiction they operate. They have enforced a fully compliant ecosystem of publishers and providers in the EU and are preparing for a similar migration in Canada and California, when those privacy standards reach maturity. The unique identifier has seen tremendous growth in adoption during the past 12 months among publishers and across the digital media industry. That publisher adoption is critical and required for campaigns to be targeted at scale. Panorama ID continues to unlock new opportunities to reach addressable audiences on cookieless browsers like Safari and Firefox, adequately equipping brands and publishers with a global, privacy-first and interoperable identifier to power their advertising today and into the future. Publisher partners choose Panorama ID because it’s simple to use, connects them instantly to the marketers and brands that want to advertise on their sites, and ensures that their readers and users can trust their data is not being misused. As our case studies show, we are helping increase publisher inventory value and enable advertisers to target first- and third-party audience data on ‘cookieless’ inventory at scale. With access to previously invisible audiences across browsers, publishers can get a head start on cookieless identity solutions, and will be protected once third-party cookies completely exit the ecosystem.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 43 words used.
Amnet triples reach in first cookieless probabilistic targeting campaign
OMD sees double the scale and cost-effectiveness with Panorama ID
Panorama ID drives better performance for Rush Interactive and incremental yield for Advance Local
Dr Martens sees 9X lift in CTR with Panorama ID
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