Megaphone, Melbourne, Victoria, Australia: Megaphone

Company: Megaphone
Company Description: Megaphone is a full-service digital marketing agency with a proudly unique culture that has continually striven toward two goals: one, be the world’s best marketing agency, and two, be the world's best place to work. Rapidly-growing Megaphone has 120+ staff across Australia, the USA, and the UK; services 350+ diverse businesses, and holds the title of Australia's #1 Social Media Agency (2021).
Nomination Category: Company / Organization Categories
Nomination Sub Category: Fastest-Growing Company of the Year - in Asia, Australia and New Zealand
2022 Stevie Winner Nomination Title: Megaphone
  1. Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2020, OR written answers to the questions for this category? (Choose one):
    Written answers to the questions
  2. If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
  3. If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):

    Total 199 words used.

    As Australia’s #1 Social Media Agency, learning-obsessed Megaphone does things differently. The rapidly-growing agency boasts a proudly unique culture that’s continually striven toward two goals: one, be the world’s best marketing agency; two, be the world’s best place to work. With staff across Melbourne, Sydney, Brisbane, London and Los Angeles, the team has expanded dramatically from ~40 to 120 in just two years. The immense growth stems from focusing on holistic marketing that can build brands for the long term. Despite specialising in several digital fields – Google, Facebook, TikTok, SEO, B2B, Lead Gen, Email Marketing, Content Creation – Megaphone’s differentiator is that it acts as a second marketing arm to businesses. 350+ Clients see Megaphone as part of the team, not an addition to it – a perspective credited to the agency’s unique ability to effectively solve problems no matter in which area of the client’s business they arise. The springboard for Megaphone’s exponential growth is its radical focus on self-development. By creating a culture that inspires learning and innovation, Megaphone’s team can continually upskill, which allows for substantial success for clients (highlighted by the industry-leading 96% client retention rate) and therefore substantial company growth, and career progression.

  4. If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's growth achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):

    Total 250 words used.
    Testament to the constant innovation pursuit, Megaphone’s strong growth is signposted with the myriad recent awards including:

    • Digital Agency of the Year; Social Media Agency of the Year; Best Agency Culture; Marketing Agency of the Year – Global Agency Awards 2022*
    • Best Social Media Agency of the Year – Social Media Awards 2021
    • SmartCompany Smart50 - 2021
    • Silver Stevie Award for Women in Business - 2021 
    • Australian Achiever Awards - Excellence in Customer Service - 2021
    • Global Search Awards Finalist - 2021
    • Australia's Top B2B Firms (#1) - Clutch 2021
    • National Winner - Australian Achiever Awards - Advertising, Marketing and Public Relations Services - 2020
    • Top Digital Marketing Company in Australia - The Manifest 2020
    • Bronze Stevie Awards for Great Employers – 2020

    (*Named finalist, winner TBD June 2022)

    Monthly revenue grew 40% in 6 months [REDACTED FOR PUBLICATION] . Stepping back, two-year revenue increased 369% [REDACTED FOR PUBLICATION]  Back further, numbers skyrocketed 669% in under three years [REDACTED FOR PUBLICATION] .Simultaneously, our team grew from ~40 to 120. Megaphone’s environment naturally rewards those who chase growth. (i.e. 60 Australian promotions in 6 months – 50%+ of team Australia.) An affiliate branch, Megaphone USA grew revenue 3,566% [REDACTED FOR PUBLICATION] , expanding the team 200% (5 to 15 people) over 12 months. And, thanks to strong demand, Megaphone entered the U.K. in May 2022.

  5. If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the growth achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):

    Total 248 words used.

    Our long awards list – highlighted by #1 Social Media Agency in Australia – speaks for itself.  At rapidly-expanding Megaphone, it’s the intrinsic craving to better ourselves which is the springboard for everything we do, and the rewards then come naturally for both clients (sales and profits) and employees (fast company growth and career progression). We’re always looking to push boundaries, exampled by our groundbreaking MegaVortex© marketing methodology (we’re first in field to bypass the age-old linear system and implement the omnichannel MegaVortex© strategy – a method that’s sparked a 9x ROAS across the client portfolio VS the 2.87 average (per Nielson)). Through this methodology, plus an ambitious focus on self-development, we’ve achieved industry-leading results, become one of the country’s fastest-growing agencies, and launched internationally (USA, UK).  Most of Megaphone’s growth has occurred since the beginning of 2020 – concurrent to COVID-19. We understand that with COVID-19, all businesses and all agencies were facing the same obstacles and new realities. Our advantage was our mindset; view every challenge as an opportunity to innovate, learn, and separate from the competition. By providing resources for our team to excel and maintain a positive outlook during the testing times, we were able to grow Megaphone holistically and exponentially by delivering killer results for our clients.  Since the beginning of COVID-19, with the ‘challenge = opportunity’ mindset, Megaphone has grown over 200% in team size, from roughly 30 employees pre-2020 to 120+ as of April 2022, and over 369% in revenue.

  6. You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):

    Total 246 words used.

    The proof is in the pudding: this collection of case studies showcases our holistic mindset, long-term approach, intelligent testing methods, and strategic methodology. They also show that by blending data, psychology and originality, we craft campaigns with both personality and precision that deliver outstanding results. See https://megaphone.com.au/case-studies/  (top of page). 

    Our 350+ clients continue to achieve, and then profoundly surpass their goals. Proud of their achievements, a diverse selection of clients have created videos that tell their unique stories and experiences, each highlighting the positive changes and amazing growth metrics that have been sparked since partnering with Megaphone. See https://megaphone.com.au/case-studies/  (bottom of page)

    Because of this exceptional work, we stand out from the competition and continue to grow Megaphone’s client portfolio and reputation in tandem. Showcasing Megaphone’s aspiration for continued growth, and to provide value to widespread businesses, the team consistently shares value through marketing insights and learnings. This bank of knowledge – highlighted by the hot-topic 2022 Industry Report – has positioned Megaphone as a thought-leader in the digital marketing space, has helped generate leads for some of the biggest domestic and international brands, and has set foundations for ongoing expansion.

    Rounding out with a couple of tidbits; Megaphone also has

    • A 73%-female leadership team, including female CEO, Lauren Oakes
    • A title as one of the Top 100 Coolest Places to Work
    • Volunteering partnerships with not-for-profit organisations such as Make-A-Wish and OzHarvest

    Link to website: https://megaphone.com.au/

Attachments/Videos/Links:
Megaphone
URL megaphone.com.au/