Company: MobiFone Corporation, Hanoi, Vietnam
Company Description: MobiFone was established on April 16, 1993. In 2014, the company is transformed into MobiFone Corporation, under the Ministry of Information and Communications, doing business in the fields of: traditional telecommunication services, VAS, Data, IT products & services, retail and distribution. In Vietnam, MobiFone is one of the three largest mobile operators with more than 30% market share
Nomination Category: Product & Service Categories
Nomination Sub Category: Media & Entertainment - Service
 Nomination Title: MobiFone ClipTV Platform
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the the nominated new or new-version product or service, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: If this is a brand-new product, state the date on which it was released. If this is a new version of an existing product, state the date on which the update was released:
Date of official update released: May 12th 2021
- If you are providing written answers for your submission, you must provide an answer to this second question: Describe the features, functions, and benefits of the nominated product or service (up to 350 words):
Total 343 words used.
ClipTV officially became MobiFone’s flagship platform and entered the Media & Entertainment market in 2021. With many years of operating experience in video processing and providing video service on Internet and telecommunication networks, MobiFone decided to develop an end-to-end system in streaming service (OTT TV).
ClipTV was created for the purposes of providing subscribers with a variety of TV channels, compelling dramas, groundbreaking documentaries, kids' entertainment, comedies, education programs added every month with superb quality. Our subscribers can watch ClipTV through any internet-connected devices that offer the ClipTV app, and also via website https://cliptv.vn/.
In addition, some other priority points of the service can be pointed out such as:
- Complete data protection and anti-copy mechanism: the system secures the mechanism and device to prevent unauthorized copying.
- Cloud storage system: great convenience by allowing subscribers to customize the use of video-on-demand, beside, content management system (CMS) and content delivery network (CDN) helps optimize the processing and retrieval of information/content.
- A variety of payment formats, fully suitable for subscribers.
- Diverse products and product packages suitable for different users.
Following the slogan “AMAZING JOYS. EVERYDAY. ANYWHERE.”, the aim of ClipTV is to give joy to everyone because MobiFone understands that joy is the key factor that helps people bond and share their thoughts.
Outstanding smart features of ClipTV:
- TV catch-up: allows subscribers to actively review the broadcasts that they missed before.
- Customize language: Vietnamese subtitles, captions, or alternate audio on many titles are available.
- Save favorites: a feature that helps subscribers save their favorite channels and programs.
- Smart content suggestions: using an algorithm for predicting a subscriber’s movie preferences based on previous rental data.
- Audio movie: combining all the unique elements from the context, characters, dialogue, sound effects, music... to recreate a movie in the most vivid way through the "language" of sound.
- 100% copyright: ClipTV respects the core values of intellectual property rights of artists, actors, and directors in Vietnam as well as around the world, and at the same time aims to provide subscribers with good content and high quality products.
- If you are providing written answers for your submission, you must provide an answer to this third question: Outline the market performance, critical reception, and customer satisfaction with the product or service to date. State monetary or unit sales figures to date, if possible, and how they compare to expectations or past performance. Provide links to laudatory product or service reviews. Include some customer testimonials, if applicable (up to 350 words):
Total 349 words used.
Since the official launch of the new service, ClipTV has successfully cooperated with 132 partners, integrated 136 TV channels and broadcast 2.215 movies and 20.338 programs, which had brought ClipTV the total revenue of more than 150 billion for the last 6 months of 2021. Recorded in the first 5 months of 2022 was a significant change to the network operators 95 billion exceeding 1.5 times compared to the last 6 months of 2021.
Due to the cooperation with the partners that helped provide solutions to manage subscriptions with conveniently integrated payment methods, in which the price is reduced 50-80% to the original cost from the primary website. This has enabled ClipTV to reduce costs and offer more reasonable prices. ClipTV also offers subscribers a better deal with promotions and after-sales, attracting a lot of new subscribers as well as increasing subscribers’ retention rate with the number of app downloads from 5/2021 to the end of 2021 with 84.373 subscriptions for IOS and 129.231 for Android. So far the number of users has been 1.588.691 which increased by 2 times compared to that of 2021.
Considering ClipTV is ad free, ClipTV provides five different packages to users to enjoy the service in different way:
- MobiFone’s Regular package
- Bundle data and voice package
- mFamily package
- MobiFiber package
- DataIP package
There are packages with telecommunications benefits that are extremely convenient for customers. The mFamily package allows subscribers to share data within their group. For example, CF50 as a pack of data brings high revenue as 9 billion in 2021 with attractive offers for registered subscribers: 30GB/month, 100 minutes of on-net voice, 35 minutes of off-net, Free intra-group calls, 100 on-net SMS, 20 SMS off-network (for group owner subscribers); 50 SMS on network, 10 SMS outside network (for member subscribers when registering), Free data access to ClipTV service; 01 account to watch Basic package content on ClipTV for registered group owners.
Furthermore, to affirm its quality and benefits, ClipTV has achieved 2022 Sao Khue Awards from the Vietnam Software Association.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 31 words used.
We have uploaded the attachments about solution introduction (video, brochure), newspaper links, certificate of Saokhue Award.
We believe these supporting documents could help you to know about MobiFone ClipTV Platform better
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