Company: MONAT Global Corp
Nomination Submitted by: Sunwest Communications
Company Description: MONAT Global is an international healthy aging haircare, skincare and wellness brand founded to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products; a fun and rewarding business opportunity; and a culture of family, service, and gratitude. Founded in 2014 and headquartered in Miami, Florida.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Consumer Products - Non-Durables - Large
 Nomination Title: MONAT Global
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2020, OR written answers to the questions for this category? (Choose one):
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 197 words used.
Global healthy aging haircare, skincare and wellness innovator MONAT Global Corp (MONAT) was founded in 2014 to enter the multi-billion-dollar haircare market. Since then, MONAT has established itself as a revolutionary brand that beautifully unites the best of both nature and science, using the latest scientific technologies and clinically proven proprietary ingredients. MONAT’s mission is to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products, a fun and rewarding business opportunity and a culture of family, service and gratitude. Consumers have responded to MONAT’s unique business model: [REDACTED FOR PUBLICATION]. The company is now a top competitor in the beauty industry. Headquartered in Miami, Florida, the [REDACTED FOR PUBLICATION] global brand operates in seven countries. This rapid growth is attributed to its effective products, its VIP (loyal) customers, and its passionate independent sales force, known as Market Partners. MONAT Gratitude, the company’s philanthropic arm, partners with nonprofit organizations in its local communities that support families, children, and education, and has given more than US$7 million to date.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 228 words used.
In 2020, MONAT successfully expanded into the wellness category by launching MONAT Wellness. The five-piece collection sold a record-breaking $10 million in its first 24 hours. A sixth product, Vegan Protein, launched in September 2021, selling 8,700+ units in just four months. MONAT launched its fourth product category, MONAT BODY CARE in September 2021 and has sold 150,000+ units to-date. In April 2021 (Earth Month) MONAT launched its comprehensive program, “MONAT Sustainability - Building a Beautiful World,” with the vision of becoming a recognized leader in sustainable practices for the beauty and health industry. MONAT expanded and centralized its Miami-area headquarters in 2021, consolidating three South Florida facilities. The new 208,000-square-foot facility includes 150,000 square feet of warehouse space. In September 2021, MONAT Gratitude announced it will donate $1 million over the next year to help narrow the achievement gap in underserved communities around the world through grants to nonprofits. As of May 2222, those grants total $380,000+. Also in 2021, MONAT Gratitude announced more than $100,000 in college scholarships through its expanded partnership with Big Brothers Big Sisters Miami. Twice each year, MONAT Gratitude donates 100% of net profits from the sale of designated MONAT products. In 2021, $750,000+ was donated to nonprofits supporting veterans and first responders in the U.S., Canada, Ireland, Poland and the U.K.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 226 words used.
MONAT is carving its distinct niche by taking a holistic approach to hair and skin health in a way that no other company has done. MONAT invested in years of research in unique plant-based ingredients and in independent clinical studies. The result has been lightening-paced growth. Using a 21st-century take on direct selling (which MONAT calls social selling), the company’s independent Market Partners in seven countries use social media and influencer-style marketing to share MONAT products with current and potential customers. This unique direct sales/social selling model of business bypasses the retail channel of yesteryear in favor of a person-to-person focus. Shipping, product development, marketing and other functions are performed by the company, allowing Market Partners to focus on sharing MONAT with others. Gratitude is at the core of MONAT’s mission. MONAT Gratitude, the philanthropic arm of MONAT, plays a crucial part in company culture. Each year, MONAT Gratitude donates to charities that support efforts in its three impact focus areas: families, children and education. During Gratitude Week, MONAT employees perform volunteer work and Market Partners across the globe egage in 500+ giving back efforts in their communities. In 2022 MONAT was recognized as a Best Place to Work in Direct Selling by Direct Selling News – for the fourth consecutive year – based on results of an independent employee engagement survey conducted by Quantum Workplace.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
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