MTR Corporation Limited - Best Marketing App

Company: MTR Corporation Limited
Entry Submitted By: Strategic Public Relations Group Limited
Company Description: MTR was established and exists today to Keep Cities Moving. Through our transportation network and property developments, we enable cities and their people to move forward and make progress. And through the fulfilment of our purpose, we create long term sustainable value for all of our stakeholders - our customers, our employees, our supply chain and the community.
Nomination Category: Mobile Site & App Categories
Nomination Sub Category: Marketing

Nomination Title: The LOHAS Launch / MTR Mobile App Launch

Date this app or site was first released: March 2020

As one of the mega shopping malls under MTR Corporation, The LOHAS position itself as a smart and stylish shopping destination. It deploys an integrated smart mall platform that creating digitally connected environment offering innovative services.

Via MTR Mobile, The LOHAS customers are able to access different services, browse information in real-time, and complete transactions seamlessly. Customers can intuitively manage privilege redemptions, movie ticketing, supermarket orders, as well as to look up carpark and washroom availability anytime, anywhere.

Parking at The LOHAS is effortless. With the first instant carpark redemption service, customers are now able to redeem free-parking privileges via MTR Mobile or self-service kiosks without visiting the concierge. As of Q1/2021, over 50%+ of parking privileges were redeemed via mobile app/kiosk.

The LOHAS launched our first-ever washroom & baby care room occupancy indicator, offering directions to the nearest available facility.

Following integration of digital services on MTR mobile and bringing CX convenience to customers, “stickiness” to the mall has been enhanced, and new member growth is 73% higher than rival malls in the area (59%).

The LOHAS - Redefine millennial shopping mall excellence and shopper experience.