NewAge - Best New Consumer Products - Food & Beverage

Company: NewAge, Inc., American Fork, UT, USA
Company Description: NewAge is a purpose-driven firm intending to become the world’s leading social selling and distribution company. Colorado-based NewAge commercializes a portfolio of organic and healthy products worldwide through primarily a direct route-to-market system. The company operates the websites newage.com, noninewage.com, ariix.com, mavie.com, thelimucompany.com and zennoa.com.
Nomination Category: Product & Service Categories
Nomination Sub Category: Consumer Products - Food & Beverage

Nomination Title: Tahitian Noni Wellness Shots address today’s urgent health challenges.

Launched November 2020, Tahitian Noni® Superfruit Wellness Shots combine the potent, antioxidant-fueled power of noni juice with complementary, science-backed ingredients to amplify noni’s power and best address modern wellness challenges. Formulated to provide essential wellness, stronger immunity, sharpened mental focus, and better sleep, and packaged in a convenient single-serving size, Tahitian Noni Wellness Shots are designed to be the on-the-go nutrition solution for today’s busy lifestyles.

While Tahitian Noni Juice exploded the health and wellness sector of the direct sales industry since 1996, the Tahitian Noni Wellness Shots are a new product created by a team of scientists laser-focused on making formula enhancements with elevated results, resulting in a line of four powerfully functional wellness shots.

The launch of Tahitian Noni® Wellness Shots is the result of answering marketplace demand at an unprecedented time when immune, sleep and brain support have never been more critical.With ingredients backed by more than 30 clinical trials and peer reviews, Tahitian Noni Wellness Shots (Original, Sleep, Immunity and Focus) address today’s urgent health challenges and are the gold standard for portable, focused, functional nutrition.

ORIGINAL: Your Everyday Wellness Warrior

Powerful phytonutrients, including rare iridoids, fuel Tahitian Noni’s ORIGINAL antioxidant and adaptogenic properties for better cellular health, naturally increased energy levels, better immune function and more.Research has shown noni to improve memory by more than 6 % even during stress, which can often cause more than a 20 % decline.

SLEEP: Botanical Dream Team

Stress-balancing Superfruit noni calms and destresses while a potent blend of GABA, l-theanine and lemon balm help you fall asleep faster, sleep more deeply and wake up restored with Noni SLEEP. In clinical trials, noni reduced anxiety levels of study participants up to 15%. In another clinical trial, Lemon balm extract reduced anxiety symptoms by 15% and insomnia by 42%!

IMMUNITY: Self-Defense Super Duo

Noni contains powerful phytonutrients, including antioxidants and iridoids, that support cell health and have been scientifically proven to enhance immune system function. Noni combines with EpiCor®, a whole food immune-balancing fermentate, to naturally strengthen immune function.Epicor® increases levels of sIgA –– a key antibody in human saliva and other membranes that helps trap pathogens before they can cause harm. Both Noni and Epicor® are scientifically proven to increase Natural Killer Cells –– the white blood cells that help contain viral infections –– and are an important part of the innate immune system. In a clinical trial, regular noni drinkers experienced up to 30% increase in Natural Killer cells, key markers for oxidative stress decreased by 30.8%, and damage to oxidative DNA reduced by as much as 57.4%

FOCUS: Nootropic Brain Booster

A powerful blend of energy-boosting nootropic adaptogens, L-theanine, Rhodiola rosea, and gentle caffeine, Noni FOCUS provides long-lasting energy, protects against fatigue, naturally sharpens concentration, and increases productivity without the negative side effects of traditional energy drinks. FOCUS has been proven to combat stress-induced cognitive impairment by increasing memory by more than 6% and increasing physical endurance by more than 20% in clinical trials.

With high in-market demand, the world was ready for Tahitian Noni Wellness Shots! Within the first week, sales exceeded forecast by 37%, and the shots are well-established as a hero product for the company.

90-Day Third-Party Blinded Trial

In the fall of 2020, 319 participants tested the product for 90 days. Results were overwhelmingly positive and underscore the benefits of using the product for just a short time (see supporting material).

Noni® Wellness Shots Testimonials (excerpts)

ORIGINAL

"Before drinking Tahitian Noni Original, I would wake up hurting daily. Since taking this daily supplement, that pain has gone away almost entirely."

"Since using this product on a regular basis, I have felt less aches and pains. I seem to recover faster after strenuous activities. I sleep sounder and wake easier."

SLEEP

"I could tell a huge difference in how well I slept at night. Before, I was having to take a sleep aid and still struggled to get a good night’s rest. I no longer need the sleep aid and sleep well."

"I used to rely heavily on sleep medication but with the sleep shot, I feel calm enough to let sleep in. That hasn’t happened in 20 years!”

IMMUNITY

"Lately I’ve been obsessed with my health. It feels like every time I turn around, I get a cold or something worse. I just realized that in the past three months I haven’t had a cold or anything. That can’t be a coincidence!”

"Life-changing. I feel stronger with more energy to get through my day and I can focus on the task at hand.”

FOCUS

“I could tell on days that I forgot to take my FOCUS because I was very low in energy, which I immediately got back when I drank the supplement in the afternoon. It gave me so much more energy than coffee ever did."

"Tahitian Noni helped me feel energized, eased my anxiety, and really helped me sleep"

Tahitian Noni is well-researched with much data detailing the benefits of Tahitian Noni Juice with many studies that support noni juice and complimentary shot formula ingredients.

Noni Wellness Shots Fact & Research Data:

Contains proprietary information regarding the formulas and associated scientific studies and whitepapers detailing the health-promoting attributes of Noni Wellness Shot formula ingredients.

Promotional Product Video: https: //www.dropbox.com/s/wqxdyzn3kd8cyvq/Shots_Family_Sizzle.mp4?dl=0

Tahitian Noni Juice Health Supplement Drink Final Report:

Results of 90-Day Third-Party Blinded Trial conducted the fall of 2020 where 319 participants tested the product for 90 days, with surveys fielded after Day 30, Day 60 and Day 90.

Tahitian Noni Wellness Shots Testimonials:

Expanded study participant testimonials

TN_Wellness_Shot_Product_Training_Guide_final (as defined)

Highlights of research on the many health-promoting properties of Tahitian Noni.

-Noni Research Highlights--Antioxidant TNJ Oct 2009
-Noni Research Highlights--Endurance & TNJ Oct 2009
-Noni Research Highlights--Immune & TNJ Aug 2009
-Noni Research Highlights--Joint Health & TNJ Sep 2009