Company: Niagara, Flower Mound, TX
Nomination Submitted by: Willow Street
Company Description: Niagara is leading the water revolution by saving the world’s water through everyday ingenuity without sacrificing performance. Recognized with several national EPA WaterSense Excellence and other industry awards for its Stealth Technology, Niagara was one of the first toilet manufacturers to re-engineer the flush for a high-power, low-maintenance, no-waste toilet.
Nomination Category: Thought Leadership Categories
Nomination Sub Category: Thought Leader of The Year - Business Products
 Nomination Title: Bill Cutler
- Which will you submit for this nomination, a video of up to five (5) minutes in length about the nominated individual, OR written answers to the questions for this category? CHOOSE ONE:
Written answers to the questions
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers to the questions for this category, you must answer this first question: Briefly describe the nominated individual: history and past performance (up to 200 words):
Total 175 words used.
Niagara's founder, Bill Cutler, was an obsessive tinkerer. As a champion of water conservation long before it was viewed as an important sustainability measure, that obsession often turned to household fixtures, specifically, toilets. “Why should something so simple be so wasteful?” That curiosity soon grew into an all-consuming quest to build the greatest water-saving products in history. Prior to Niagara, toilets used the same crude technology that existed for more than 200 years which wasted lots of water, were prone to breaking, clogging, and partial flushes.
Niagara’s idea was simple: create a flush that used the least amount of water while delivering a powerful and quiet performance. Niagara’s patented, award-winning Stealth Technology® has re-engineered the toilet's flush for a high-power, low-maintenance, no-waste toilet, saving more than 850 million gallons of water this year alone through its innovation. Stealth Technology has earned several national awards for its innovation and ability to continually deliver high-performance while minimizing water waste. Niagara continues to improve its efficient product design and challenge the industry to create more water-efficient products.
- If you are providing written answers to the questions for this category, you must answer this second question: Outline the nominee's thought leadership achievements since 1 January 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 239 words used.
After months of research, design and testing, Niagara launched a full line of products with four new toilet product suites and more than 100 SKUs in April 2021. This suite of products is dedicated to traditional wholesale channel on a global scale and designed with features and benefits for builders, remodelers, and plumbing professionals. The new product lineup is the first in the industry to carry a 15-year warranty. Niagara developed the full lineup of products for pros to choose from that not only delivers advanced technology like the Stealth Technology, but powerful performance and easy installation. Since its debut, the line has garnered many accolades, recognizing the company’s ingenuity in water conservation technology. Niagara was awarded a 2022 Bronze Edison Award in the Water Conservation category for the launch of their new Niagara Pro product line and three Bronze Stevie® awards in the 20th Annual American Business Awards®. Previously, Niagara was recognized by the 2021 EPA WaterSense award for Excellence in Promoting WaterSense Products, the Sustainability, Environmental Achievement & Leadership (SEAL) Business Sustainability Award under the Sustainable Product Award category for its Sabre product line, and Niagara is a finalist for the 2022 International Green Product Award in the Interior and Lifestyle category. Niagara’s Shadow 0.8 GPF toilet also was recognized as one of the 2022 Sustainable Products of the Year and Niagara was ranked first in the plumbing category as a brand leader by Greenbuilder magazine.
- If you are providing written answers to the questions for this category, you must answer this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the nominee's past performance (up to 250 words):
Total 225 words used.
Making waves and pushing the status quo, Niagara’s 2021 product lineup became the first in the industry to carry a 15-year warranty. In further evolution, for the first time in company history, the product line was dedicated to the traditional wholesale channel and designed specifically with features and benefits for architects, builders, contractors, remodelers, and plumbing professionals. Bringing the new suite of products to the market in this fashion proved to be huge benefit to the industry as shown by the more than 70 wholesalers that have signed on to sell Niagara’s new product lines.
In a study conducted by Niagara and Plumber Magazine in early 2022, research feedback from 9,500 service plumbers and industry professionals found that more than 70% of plumbers and contractors agree that water conservation is important when choosing and installing toilets for their clients. In addition, water-saving toilets like Niagara’s not only help the environment, but they can help save money on water bills. The EPA estimates that water-conserving toilets can reduce water usage up to 60% every year, lowering monthly water costs and saving more than 13,000 gallons of water annually.
The 2021 new suite of products proves how Niagara continues to innovate, challenging themselves and their competitors to push the boundaries on advanced technology, high performance and improving on its mission to save the world’s water.
- You have the option to reference here any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 22 words used.
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