Company: Nurch Childcare Loyalty Rewards
Nomination Submitted by: Nurch PTY LTD
Company Description: An International industry-first childcare loyalty rewards program that enables families to earn reward points from paying their essential fees. The high-tech platform synchronises with each Australian childcare centre's software to automatically download the details of enrolled families, including the attendance records and fees paid by parents then are redeemable for everyday spending.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Startup of the Year - Business Services Industries
 Nomination Title: Nurch Childcare Loyalty Rewards
- Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2020, OR written answers to the questions for this category? (Choose one):
- If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
- If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):
Total 200 words used.
Nurch is an innovative, multi-award-winning, industry-first business service that provides an intelligent purpose-built technology that is implemented by Australian childcare centres to increase and retain enrolments. Nurch provides a secure data-driven platform that provides a practical solution to enrolment retention and promotions. The platform automatically manages the logic, distribution of points and redemptions by connecting to centres' childcare subsidy management software. Nurch synchronises to download family details, then automatically calculates reward points based on attendance and fees paid by families. Points are accumulated A minimum 1 point, every $1 paid to their centre. With the strategic retention marketing aspect of the business handled, centres can invest more time growing their business and creating memorable learning journeys for children. The humble startup that launched in September 2019 has six employees, including three founders. Since 2020, Nurch is a product that has financially assisted 5000+ families; and 39 childcare centres to retain and grow enrolments. Nurch is 100% compliant with childcare subsidy and Australian consumer Laws. It is constantly updated and automated to meet government regulations, laws and changes. The primary mission of Nurch is to achieve consistency in care through enrollment retention for partnering childcare centres, children, carers and their families.
- If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):
Total 235 words used.
Since the beginning of 2020, Nurch has helped reward over 5000 families and support families with over $1.61 million in rewards redeemed.
Year on Year (YoY 2020 - 2021) growth:
Centres: Increased by 31%
Revenue: 172% increase
Rewards redeemed: (2020) $263,927 to (2021) $1,015,802, 285% increase.
Year on Year (YoY 2021 - date) growth:
Centres: Increased by
Revenue: % increase
Rewards redeemed: (2020) $263,927 to (2021) $1,015,802, 285% increase.
85% of all enrolled families at each centre sign up to Nurch - consistent with an Australian study.
80% of members saw more value in Nurch when compared with leading retailer's loyalty rewards programs
Donated $3181 Black Dog Institute for Suicide Prevention, $5500 donated in February 2022, and a further $20k to Ashton's Place by Mid May 2022.
Nurch has a 100% retention rate of our partner centres which indicates our service is valued and our B2B customers are very satisfied. Six centres have been sold to different entities and no centre has cancelled Nurch.
Increased overall childcare partner centres occupancy by 5% during COVID.
Multi-award winning, first-year entering (2021 - 2022) - 12 entries, 67% finalists and winning, rate.Nurch has over 100, 5-star reviews by enrolled families, on Facebook and Google. We conducted a survey which revealed that 67% of our members would choose a Nurch centre or remain enrolled at their centre due to the program.
- If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):
Total 249 words used.
There are currently no players in the childcare industry; all achievements thus-far are unique and significant.
Since the beginning of 2020, the unique program, Nurch, has rewarded families with over $1. 16 million worth of rewards. Prior to Nurch there has been no alternate method to rewarding new and current childcare enrolments.
Nurch has a unique business structure that allows them to donate to charity, enriching their corporate social responsibility whilst giving back to children in need.
It is a unique that Nurch is 100% compliant with childcare subsidies and Australian consumer Laws. It is constantly updated and automated to meet government regulations, laws and changes. Nurch is ASIC compliant which is extremely difficult to achieve because we had to ensure the point calculation was easy to understand. Childcare statements can be complicated due to the complexity of the funding.
Nurch is made of complex, custom algorithms designed to connect specifically with various Australian childcare software, including the calculation of individual Child-Care Subsidy Funding (CCS). Compliance with Childcare Subsidy Funding (CCS) is a critical factor because the Laws have a strict application on how you promote/incentivise childcare fees and vacancies. If we did not have specifically built algorithms for point calculations, it would void the CCS the centres receive which is around 60% of their revenue stream.
Nurch is paving the way for others in the tech industry to shape ideas around the complex governing laws and regulations, while providing Australia with its first tech-based childcare enrollment retention solution.
- You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):
Total 8 words used.
Please find supporting documents and references CLICK HERE
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