OPET, Atasehir, Istanbul, Turkey: OPET Corporate Social Responsibility

Company: OPET
Nomination Submitted by: Business Awards Consulting
Company Description: OPET is one of the market leaders in the fuel sector with its 1800+ stations across Turkey, with 19.2% in white products and 33.5% in black Products which is founded by former teacher couple Nurten & Fikret Öztürk.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Corporate Social Responsibility Program of the Year - in Europe
2022 Stevie Winner Nomination Title: OPET Corporate Social Responsibility
  1. Which will you submit for your nomination in this category, a video of up to five (5) minutes in length about the achievements of the nominated organization since 1 January 2020, OR written answers to the questions for this category? (Choose one):
    Written answers to the questions
  2. If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video.
     
  3. If you are providing written answers for your submission, you must provide an answer to this first question: Briefly describe the nominated organization: its history and past performance (up to 200 words):

    Total 195 words used.

    OPET is the leading petroleum company with its 1800+ stations across Turkey, with a market share of 19.2% in white products and 33.5% in black Products. OPET has become the fastest and most consistently growing oil company of the last decade with its strong infrastructure, realistic vision and belief in the country. Realizing many firsts in the fuel sector in Turkey, OPET has been a pioneer in the transformation of the sector. OPET brought 98 octane unleaded gasoline to Turkey for the first time and offered Ultra Euro Diesel to Turkish consumers before Europe. OPET adopts focusing on social responsibility as a corporate culture. Clean Toilet Campaign which OPET initiated a nationwide transformation in the toilets of gas stations in Turkey and ensured the participation of other fuel companies in this transformation. OPET, with Traffic Detectives Project, raised public awareness about safe driving and the use of seat belts, and pioneered the employment of women at fuel stations with the Women's Power project. OPET was selected as the most valuable and strongest brand in the Turkish fuel distribution industry in the 2020 and 2021 reports of the international brand valuation organization Brand Finance.

  4. If you are providing written answers for your submission, you must provide an answer to this second question: Outline the organization's achievements since the beginning of 2020 that you wish to bring to the judges' attention (up to 250 words):

    Total 248 words used.

    The social responsibility projects carried out by OPET across Turkey are as follows: With the Green Road project, more than 1 million trees were planted in treeless areas across the country, and with the Sample-Village Project, it was aimed to develop social indicators such as self-sufficiency of the villages, assessing their historical, geographical and cultural potential, as well as increasing the level of education in the villages and improving environmental awareness.

    Projects for the development and transformation of Çanakkale-Gallipoli region, which has a very important place in the history of modern Turkey and is known for the famous Troy wars in world history, were carried out with the Tribute to History project. In this region, Troy Archeo-Village Tevfikiye and Troy Ethno-Ciplak Village projects were realized, in which villages were transformed by highlighting the historical texture.

    With the Women's Power Project at Opet, which pioneered a very important transformation in terms of the place of women in the workforce in Turkey, female employees were employed at gas stations, which are considered men's work, and efforts were continued to raise awareness of "the profession has no gender".

    In Our Business is Clean Project in 2021, OPET carries out studies to increase the hygiene capacities and preferability of micro enterprises in the accommodation, food and beverage and transportation sectors in the tourism capitals of Turkey. OPET has implemented the Tribute to Nature project in order to regenerate the socio-economically damaged areas after the forest fires that occurred in Turkey in 2021. 

  5. If you are providing written answers for your submission, you must provide an answer to this third question: Explain why the achievements you have highlighted are unique or significant. If possible compare the achievements to the performance of other players in your industry and/or to the organization's past performance (up to 250 words):

    Total 250 words used.

    OPET's social responsibility projects stand out with the following aspects:

    Sustainability: While OPET implements new social responsibility projects every year, it also develops and renews its ongoing projects. All social responsibility projects of OPET are still ongoing.

    Social Impact: OPET takes social responsibility approach in a very broad scope and always includes the people in the project regions into the projects. All projects are designed in order to educate and raise awareness of the people of the region in all projects.

    OPET attaches great importance to communication activities and community involvement in the region in order for the projects to be sustainable. Public assemblies are established to ensure that the views of all stakeholders are included in the project.

    Top Level Ownership and Participation: All social responsibility projects of OPET are carried out under the leadership of Dear Nurten Öztürk, Founding Member of the Board of Directors, and are carried out with the contribution of OPET management, employees and stakeholders. Dear Nurten Öztürk gave the first of the trainings offered in projects such as Clean Toilets, Respect for History, and Our Business is Clean. She took an active role in all projects with OPET senior management. OPET includes relevant public authorities and regional administrations in its social responsibility projects, thus increasing its influence. With all these projects, Dear Nurten Öztürk was deemed worthy of the "Outstanding Service Award" given by the Turkish Grand National Assembly (TBMM) to individuals and institutions that render gratuitous service for the benefit of the country.

  6. You have the option to answer this final question: Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination (up to 250 words):

    Total 224 words used.

    Apx1- Presentation: A Short Introduction of OPET CSR Projects

    Apx2- Document: Summary of OPET Social Responsibility Projects

    Apx3- Website: OPET Social Responsibility Website

    Apx4- OPET Respect for Nature Project Brochure

    Apx5- Document: Women's Power Project

    Apx6: Video: OPET Womens’s Power

    Apx7: Video: Tevfikiye Arkeo-Village Introduction Video

    Apx8: Video: Çıplak Village-Ethno-Village

    Apx9: Document: Summary of Clean Toilet and Green Road Projects

    Apx10: Troy's Story Documentary

    OPET filmed a documentary to reflect the spirit of Troy: "Troy’s Story". The dreams, hopes and ties of the Tevfikiye people, who are the "Last Trojans" in the lands of Troy, which consists of 11 layers and hosts many states, communities and legends, were immortalized in the documentary "Troy’s Story" in 2019 through interviews.

    Documentary was prepared in 3 episodes of 12 minutes each.

    Chapter 1- The Legend of Troy: The history of the region, the legend of Troy and Homer are told by scientists, historians and archaeologists working in the region.

    Chapter 2. The Last Trojans: The story of the people living in the region and the establishment of the village is told.

    Chapter 3 - The Archeo-Village: The transformation of the last Trojan Tevkifiye Village into an Archeovillage, the work done and the excitement of the villagers are explained.

    Our esteemed jury members can watch the episode they want by choosing from the Chapters section of the documentary.

Attachments/Videos/Links:
OPET Corporate Social Responsibility
PDF Apx1_Short_Introduction_of_OPET_CSR_Projects.pdf
URL Apx2- Website: OPET Social Responsibility Website
PDF APX_OPET_Respect_for_Nature_Project_Brochure.pdf
PDF Apx1_OPET_Womens_Power_Project_Details.pdf
URL Apx5: Video: OPET Womens’s Power_1
URL Apx5: Video: OPET Womens’s Power_2
URL Apx6: Video: Tevfikiye Arkeo-Village Introduction Video
URL Apx7: Video: Ç?plak Village-Ethno-Village
PDF Apx6_Summary_of_Clean_Toilet_and_Green_Road_Projects.pdf
URL Apx9: Troy's Story Documentary