Pacvue, San Francisco, California, USA: Melissa Burdick, Co-Founder and President

Company: SamsonPR
Company Description: SamsonPR is a San Francisco-based B2B technology communications agency, who's passion is working with bleeding-edge, disruptive technologies. The SamsonPR approach is focused on creating top-tier visibility, and leveraging our top-tier media relationships to tell brands' stories. We build powerful communications programs that deliver results and tie back to brands' business objectives.
Nomination Category: Entrepreneur Categories
Nomination Sub Category: Best Entrepreneur - Computer Software - Up to 500 Employees
2022 Stevie Winner Nomination Title: Melissa Burdick
  1. Which will you submit for this nomination, a video of up to five (5) minutes in length or a written essay of up to 650 words? Choose one:
    Essay of up to 650 words
  2. If you are submitting a video of up to five (5) minutes in length, provide the URL of the nominated video here, OR attach it to your entry via the "Add Attachments, Videos, or Links to This Entry" link above, through which you may also upload a copy of your video:
  3. If you are providing a written essay for this nomination, submit in this space an essay of up to 650 words describing the achievements of the nominated entrepreneur since 1 January 2020:

    Total 200 words used.

    Melissa Burdick, Co-Founder and President of Pacvue, is an expert in designing online and ecommerce marketing strategies. Over the past year Melissa has accelerated company growth and awareness, positioning the company as a leading ecommerce platform; ultimately leading to their nine-figure acquisition– a huge achievement for the team with all eyes in the industry on them. Its revenue has tripled each year since launching, and the company has 200+ employees globally.The 4-year-old company provides advertising and sales tools to brands selling products on Amazon, Walmart, Instacart, and other marketplaces. Clients include Duracell, Keurig, Unilever, Johnson & Johnson, and others. A 10-year Amazon veteran, Melissa helped launch the Amazon CPG/Health & Beauty retail category, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Melissa is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts. She is a recurring guest on live news, including Bloomberg TV. She is a faculty member at the Path to Purchase Institute.

  4. In bullet-list form (up to 150 words), provide a brief summary of up to ten (10) of the chief achievements of the nominated entrepreneur since 1 January 2020:

    Total 125 words used.

    • Over the past year Melissa has positioned Pacvue as a leading eCommerce platform, leading to their nine-figure acquisition in October 2021. The company took no money from investors for the exit.

    • Melissa is a subject matter expert and a recurring TV guest.

    • Revenue has tripled each year since launching.

    • The company has 200+ employees across the globe.

    • Number one tool for Amazon Advertising according to David Zimmerman, PPC 

    • Pacvue partners with all six large holding agencies.

    • Pacvue works with 7 of top 10 CPG companies globally.

    • Pacvue was first-to-market on a number of releases including Excel Integration, Bol.com advertising and eBay advertising. 

    • Pacvue was in the inaugural cohort of advertising partners for Walmart, Instacart, Kroger and more.

    • 145% growth in users year over year.

Attachments/Videos/Links:
Melissa Burdick
URL Assembly Acquires Pacvue, Enterprise Platform for E-Commerce Advertising, Sales and Intelligence
URL This Seattle e-commerce startup didn’t raise any VC money and was just acquired in a nine-figure deal
URL eMarketer Podcast Guest Interview
URL Interview: What Amazon Earnings Foretell for the Holidays with Melissa Burdick
URL Interview with Bloomberg about Black Friday
URL Bloomberg Interview about Prime Day
URL Bloomberg Interview on Amazon Earnings
URL https://www.youtube.com/watch?v=hHRY1PBbdJA