Pan American Energy - Best Energy Website

Company: Pan American Energy
Company Description: PAE is the leading private and integrated energy company in Argentina. It has become the main private producing, employing and investing company within the Oil&Gas industry in this country. It also operates in Uruguay, Bolivia and Mexico. It explores and produces oil and gas. It refines oil, commercializes fuels and lubricants (AXION branch), and participates in the renewable energies.
Nomination Category: Website Categories
Nomination Sub Category: Energy

Nomination Title: PAE's audiovisual website

When was this site or blog first published? December 28, 2020

PAE renewed its website to reach new audiences in an immersive way; better meeting the information, contact and interaction needs of the audiences, and being at the forefront of digital technology for navigability and design.

The preference for audiovisual contents (26 short thematic videos) and the minimalist design outlined the strategy to spread messages functionally.z

The transparency that results from applying the saying "A picture is worth a thousand words" have increased the permanence of users; therefore, positioning of essential subjects for PAE has also improved.

The optimization of the content hierarchy and the SEO reinforcement maximized the usefulness of the web.

The portal represents an added value for two strategic audiences:

-The microsite “Working at PAE,” aimed at attracting professionals of the industry, one of the most competitive ones in talent hiring.
-The renewed section “Sustainability” and the new section “PAE SMEs Program,” aimed at developing the business and productive framework within the regions where PAE operates.

During the first two months, the new web was visited by 61,714 users, 57% of whom accessed it for the first time. Users who visited “Working at PAE” and “PAE SMEs Program: ” 23,000 + 2,351, respectively.

List the appropriate creative and production credits for this entry:

PEOPLE RESPONSIBLE FOR THE NEW WEB IN THE COMPANY

Daniel Felici, Vice President of Institutional Relations
Martín Ancarola, Manager of External Communications
Ana Karina Zenklusen, External Communications Leader
Anabella Castillo, Institutional Communications Analyst

PARTNERS FOR THE DEVELOPMENT OF THE CORPORATE WEB

ANIMAL STUDIO
Agustina Croce (Marketing Director)
Joaquín Saint Jean (Account Director)
Pablo De la Hoz (Art Director)
Gonzalo Silva (UX UI Lead)

NINJA CLAN
Mauro Macchiaroli (Creative Director and UX Dev)
Mariano Della Valle (Full Stack Development)
María Victoria Ciabattini (Design)

F2F
Agustina Landi (Director)
Sofía Arissian (Coordinator and Producer)
Carolina Oroño (Producer)
Xijairo García and Alberto Gareppe (Art)
Alberto Gareppe and Diego Pagani (Illustration)
Silvina Lamorte (Narrator)
Xijairo García, Gabriel Díaz, Diego Pagani and Guillermo Castañeda (Animation)
Camila Anud and Agustina Rodríguez (Music and sound effects)
Julieta Landi (Administration)

FILES
Andrea Pérez (Executive Director)
Lucía González (Account Manager)
Ivana Aparicio (Sr. Analyst)
Guido Milione (Analyst)
Marcos Cristiano (SEO and Analytics Specialist)