PANTERA PICTURES - Best Corporate Social Responsibility Video

Company: Pantera Pictures
Entry Submitted By: KCU
Company Description: K League (Hangul: K리그) is South Korea's professional football league. It includes first division K League 1 and second division K League 2.
Nomination Category: Video Categories
Nomination Sub Category: Corporate Social Responsibility

Nomination Title: K LEAGUE Dream Assist : Be the Hero

Date this production was first released/publicly viewed: April, 12. 2021.(K LEAGUE Official youtube)

K League, KFA Football Love Sharing Foundation, and former/current K League players participated voluntary mentor to lowering the difficulties that come from the external environment of youth player as not to give up their dream.

-Established a system to support students of vulnerable social groups such as low-income, multicultural families, and single parents, etc.
-Spread the culture of sharing through Football by encouraging those students.
-Established a system to support the dream of a Football player through1: 1 mentoring with former/current K League players.

Provided a 1: 1 mentoring program for 37 mentees who include vulnerable social groups

- 1 on 1 mentoring by former and current K League players at least 1 time every month
- 80~90% of mentees and mentors satisfied or intention of re-participation

Total 14 promotional videos created and distributed – approximately 1 million views (January 15th, 2021)

Provide the applicable creative and production credits for this entry:

Client:
Hyundai Oilbank, Seol Jung Hoon, Park Do Jin, Lee Hyun Soo
K League: Lim Dong Hwan, Jung Sung

Advertise agency & Production: Pantera Pictures(http://pantera.co.kr)
CEO: Hwang Sam Gon
Creative Director: Lee Ju Yong
Project Manager: Hong Sung Ji