Company: PJ Lhuillier, Inc (PJLI), Makati City, Philippines
Company Description: Formally established in 1988, PJ Lhuillier Inc., through its flagship brand, Cebuana Lhuillier, is the Philippines' largest microfinancial services company. It offers a wide variety of financial services such as collaterized and non-collaterized microloans, microsavings, money transfer, microinsurance, bills payment, eLoad, corporate pay-out, and business-to-business solutions.
Nomination Category: Website Categories
Nomination Sub Category: Financial Services
 Nomination Title: Cebuana-from-Home: The Fintech Game-Changer Bringing Convenience and Financial Mobility to Filipinos
- When was this site or blog first published?
2020
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Total 186 words used.
With its more than 3,000 branches that span across the nation, Cebuana Lhuillier aims to empower the Filipinos through its financial services anytime and anywhere. Cebuana Lhuillier’s products and services are backed by its principle of bringing financial mobility to every Filipino and promote financial inclusion to the unbanked and underbanked sectors of the country. As a response to our kababayans’ call for an accessible financial service at the height of the pandemic, the micro financial champion launched Cebuana From Home (CFH). A web application that provides 360-degree access to Cebuana Lhuillier services such as cash remittance and pawning, a first in the financial industry. This allows Cebuana Lhuillier clients to access its pawning services -- pawn, renewal, and redemption; and money remittances through all Cebuana Lhuillier agents. Since its launching in 2020, there have been a total of P115 million worth of transactions from its services and more than 20,000 transactions have been made. This shows that the shift to a digital approach is more convenient and is easily accessed by our kababayans, a timely innovation in the financial sector, during the pandemic.
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